During a discovery call this week, I had a client mention that she has seen all this talk about ‘telling your brand story’, but doesn’t really want to talk about her kids or the fact that she’s a mother- in fact she wanted to separate her business so that she wasn’t thought of as a ‘mum with a side hustle’ and be taken seriously within her field. And I’m here to tell you that weaving the story of your brand throughout your message (be it via visuals, website copy and socials) doesn’t equal telling your life story and broadcasting your private[...]

I'd like to unpack the idea that your logo needs to say everything about your business. When you think about well-known businesses (think Apple, Coke, Nike, Toyota) how many of those have exactly what they sell in their logos? (LITERALLY NONE OF THEM!) These brands draw you in for their reputations, or the use of colour, their fun copywriting or the feeling they leave you with when you interact with them. You may just remember their logo icon, or their pattern. Here's why simplicity often wins: Versatility: A simple logo is like a chameleon; it can adapt to var[...]