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Bird & Branch Design

Bird & Branch Design

Canva & Social Media Essentials by Bird & Bee

Transform Your Social Media Presence with Expert Guidance and Hands-On Training

The design & social media workshop for ambitious business owners who want to level up their business marketing.

It's tough out there, and we don't all have the budgets to buy custom designed social media graphics or hire a social media strategist.

This is where Bird & Bee come in! Your business besties Renae and Emilee combine our 20+ years of Design and Marketing experience to provide you with the tools and knowledge to elevate your brand’s online presence, attract more followers, and make a lasting impact with eye-catching content.

It's tough out there, and we don't all have the budgets to buy custom designed social media graphics or hire a social media strategist.

This is where Bird & Bee come in! Your business besties Renae and Emilee combine our 20+ years of Design and Marketing experience to provide you with the tools and knowledge to elevate your brand’s online presence, attract more followers, and make a lasting impact with eye-catching content.

Unlock the secrets to creating stunning, cohesive visuals for your brand across all social media platforms with our Canva and Social Media Essentials Course.

KEY TAKEAWAYS

  • 4 professional social media templates in Canva
  • Tips on getting the most out of Canva for your business
  • A personalised audit of your current social media account
  • Help to set up your Canva Brand Kit for consistent branding
  • ChatGPT prompts to take home and generate or repurpose social media content
  • Access to a private Facebook Group to access ongoing support.

over $600 worth of value!

This course is for you if...

  • You’re a small business owner wearing all the hats
  • You are responsible for a brand’ssocial media
  • You want to elevate youronline presence withconsistent, professionaland on-brand images
  • You struggle with coming up with content ideas, and then turning them captivating visuals
  • You are not a graphic designer!
SIGN ME UP!

Course Outline

Introduction to Canva

Welcome

Importance of good design for social media presence.

Getting Started with Canva –

  • Creating a Canva account. The difference between free and pro.
  • Navigating the Canva dashboard.
  • Overview of the main tools and features.
  • Using folders and organisation
  • Template Folder
  • Using the Mock Up App
  • Connecting Instagram to your Canva account
Designing Social Media Graphics

Creating your brand kit

How to select templates based on social media platform requirements (e.g., Instagram, Facebook, Twitter).

Customising Templates to suit your brand, and the importance of consistency

The importance of white space

Fonts & Typography

Inserting images and elements

Resizing designs

Ways to Recycle and repurpose photos

Suggestions for Free Stock Image Sites

Advanced Design Techniques

Creating from scratch and starting a design without a template

Using grids and frames and playing with white space

Design Elements and Special Effects

Adding icons, shapes, and illustrations

Using filters and effects to enhance images

Downloading the correct file type

Repurposing content with Chat GPT

How to use Chat GPT to generate and repurpose content

  • prompts
  • language
  • instructions
  • editing

How to implement in your social strategy

Practical Application and Q&A

Hands-On Practice

Participants are guided to create 5 of their own social media graphic using Canva.

Guided support and feedback.

Q&A and Troubleshooting

Common issues and how to solve them.

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Who are we?

Renae from   Bird & Branch Design

  • Left-handed, trombone-playing introvert
  • Loves a good game night
  • Graphic Designer for 15 years
  • Storyteller and Branding Specialist

Emilee from   Bee Digital Marketing

  • the always tired, Real Housewives watching, recovering perfectionist
  • Marketer 20+ years
  • Social Media Junkie
  • Passionate about small business

Both mums, coffee addicts business owners, work wives and your soon-to-be business besties

The Finer Details

  • WHEN: 3rd April 2025
  • TIME: 9:30am - 12:00am
  • WHERE: Emerald Kove Boardroom, 86-88 Water Street South Toowoomba
  • INVESTMENT: $249
  • There are no dates currently set for this course, but if you're interested, shoot us an email!

Your Questions Answered

Do I need any prior experience with Canva or graphic design?

No prior experience is necessary! This course is designed for beginners and anyone looking to enhance their social media presence.

That being said, if you have experience with Canva, you will still get lots out of our course- we dive into how to how to apply design and brand principals to your brand, and there will be opportunities to extend on your knowledge, ask questions and of course learn how to then translate this into a captivating and professional social media presence.

What is the duration of the course?

The course runs for two hours, ensuring you have ample time to learn and practice each topic covered.

What do I need to bring on the day?

You’ll need a laptop or tablet with internet access. There will be free wifi available to connect to.

If you already have a Canva account, please bring your login details. If not, we’ll help you set one up. To get the most out of Canva we do recommend you sign up to Canva Pro ($165 per year and well worth it!) But you can still complete the course using the free account.

You will also need all of your brand assets, ready to create your Brand Kit in Canva. This includes all versions of your logo files, your brand colours and their codes, the fonts you use and any additional graphics (think illustrations, icons, patterns etc.)

What are Canva Brand Kits, and why are they important?

A Canva Brand Kit helps you maintain consistent branding across all your designs. We’ll guide you in setting up your Brand Kit to ensure your visuals align with your brand identity.

What if I don't have a completed brand to bring along?

If you don’t have logo files, colours or fonts for your brand, get in touch with Renae and we can talk about what you might need. You can still complete our course without a complete brand, and it is something we can work on building together!

How do the personalized audits work?

Before the course, you’ll submit your current social media images. Renae and Emilee will review them and provide a personalized audit with actionable feedback during the course.

What if I have questions after the course?

You’ll have access to a private Facebook Group where you can ask questions, share your work, and get ongoing support from Renae, Emilee, and fellow participants.

What types of templates will we create?

You’ll walk away with 5 social media templates that will be customized to fit your brand’s unique style and needs.

These might include a testimonial template, a carousel, a checklist, a quote template, reel covers, story templates, highlights covers.

Can I use Canva on my mobile device?

Yes, Canva has a mobile app that you can use. However, for this course, we recommend using a laptop or tablet for a better learning experience.

How can ChatGPT help with my social media content?

We’ll teach you how to use the ChatGPT prompts we supply to customise for your business and generate and repurpose engaging social media content, making your content creation process easier and more efficient.

Is there a limit to the number of participants in the course?

Yes, to ensure personalized attention and effective learning, we limit the number of participants. Early registration is recommended to secure your place!

What if I’m unable to attend the course?

If you are no longer able to attend the course, you are able to transfer your ticket to another participant, or you can keep your ticket and attend a future course.

What makes this course different from other social media courses?

Renae and Emilee bring over 20 years of combined experience in design and marketing, providing you with practical, expert guidance. Plus, being an in-person workshop, we will customise our focus to you and your business, which ensures you’ll have the tools to create stunning visuals even without a design background, all on brand!

@birdandbranchdesign

  • The irony isn’t lost on me. I spend my days helping businesses show up consistently online, yet when it comes to creating content for my own business, you’ll usually find me deep in a branding project instead. But here’s the thing: Your brand isn’t built by posting every day. It’s built by showing up consistently with a clear message, a recognisable visual identity, and a customer experience that backs it all up. A reel might get someone’s attention. A strong brand is what makes them remember you. So if you’ve been beating yourself up for not posting enough lately, focus on the foundations first. The content becomes a whole lot easier when the brand behind it is doing the heavy lifting.
  • Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
  • When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
  • There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
  • Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
  • I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
  • For the past few weeks I’ve had the privilege of helping the Motherland team prepare for their 2026 National Conference, held in my home town of Toowoomba. I loved putting together everything printed and digital for the two day conference and gala dinner, but the best bit? Actually getting to attend. For those that haven’t heard of @motherlandaustralia - it is the creation of the amazing Steph Trethewey, who first-hand experienced the isolation of being a mother in rural Australia- far from any mother’s groups or cafe meet ups with friends (which was absolutely what got me through the first years of motherhood!) So she embarked on a journey to bring that connection and support to all of the mothers who live rurally or remotely all over Australia, through her amazing podcast, book and online mothers groups. And this, their second biennial conference, allowed members of their community to meet in real life and connect belly to belly, and take time to fill their cups as women, away from the pressures of motherhood and life. It was absolutely awe-inspiring, listening to stories of mums who have shown immense resilience, grit and determination and, most importantly, vulnerability across the two days. Amazing take aways from Gina Chick and her message of sitting with discomfort and rising above it, Gen Muir @connectedparentingau - who assured all of us the being a good parent 30% of the time is all we need (with amazing tips on how to do that) @caitlin.crowley.journo with her heart-wrenching story and message that we can have experience grief and struggles AND joy and hope, @_juliegoodwin making me tear up with her amazing story and message of ‘self care is not selfish’ and that we must ‘choose our hard.’ And just so much more. So I want to thank the amazing team at @motherlandaustralia for a conference that thought of every little thing, and the wonderful women in the room who helped me fill my cup and taught me so much. Thinking of you all as you travel home back to capital R reality.
  • I spoke with two business owners this week who had invested thousands into their website builds… but had no idea how to make even the smallest change. They couldn’t update a photo. They couldn’t change their opening hours. And that’s a problem. Your website should belong to you. Not just legally, but practically. You should feel confident making simple updates if you want to. Adding a new service. Updating your pricing. Adding photos to a gallery. Fulfilling orders and changing inventory. Not every business owner wants to manage their own site, and that’s completely fine. But you should have the option. You should understand your platform. You should have access. You should feel empowered. The right platform isn’t the fanciest one. It’s the one that suits you. Your skills. Your confidence. Your capacity. Your business. Because a good website isn’t just beautiful. It’s usable. And it puts you in the driver’s seat. — Bird & Branch websites are designed to be both beautiful and approachable, so you always feel in control of your own brand. The @thelittleflowershopallora chose Squarespace for their website platform. Easy to create new products, manage orders and make simple changes, but powerful with in-built SEO and email functionality. If your current website feels confusing, locked down, or intimidating, it might not be the right foundation for your next season of growth, so let’s chat!
Say hey on Instagram!
@birdandbranchdesign
@birdandbranchdesign
•
Follow
The irony isn’t lost on me. I spend my days helping businesses show up consistently online, yet when it comes to creating content for my own business, you’ll usually find me deep in a branding project instead. But here’s the thing: Your brand isn’t built by posting every day. It’s built by showing up consistently with a clear message, a recognisable visual identity, and a customer experience that backs it all up. A reel might get someone’s attention. A strong brand is what makes them remember you. So if you’ve been beating yourself up for not posting enough lately, focus on the foundations first. The content becomes a whole lot easier when the brand behind it is doing the heavy lifting.
2 months ago
View on Instagram |
1/8
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
@birdandbranchdesign
@birdandbranchdesign
•
Follow
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
2 months ago
View on Instagram |
2/8
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
@birdandbranchdesign
@birdandbranchdesign
•
Follow
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
3 months ago
View on Instagram |
3/8
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
@birdandbranchdesign
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There’s a reason why I don’t design ‘just a logo.’ It’s because you’d be missing out on all this! ☝🏻 Helping me illustrate my point is the new brand for the nicest guy in real estate, Joel from @joelrugenewstyleproperty When you have a visual brand (vs just a logo) you have: 👉🏼 Confidence (you have a framework around which everything you create visually is based), 👉🏼 Cohesiveness (everything works together to deliver your message consistently) 👉🏼 Credibility (you can’t deliver a premium service without looking the part!) Still want ‘just a logo?’
3 months ago
View on Instagram |
4/8
Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
@birdandbranchdesign
@birdandbranchdesign
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Honest conversations make better brands 🌿 These are some of the questions I’ve had over the years… and the unfiltered answers. I’m an open book- so ask away! Are there any questions you’ve always wanted to ask about working with a graphic designer?
4 months ago
View on Instagram |
5/8
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
@birdandbranchdesign
@birdandbranchdesign
•
Follow
I’ve been involved in many discussions about AI and its use in business of late, and don’t get me wrong, it can be very valuable! But let’s see how it stacks up against a graphic designer… AI might be fast, convenient and cheap, but it can’t replace: Human intuition Originality Strategy + Intention Taste + Refinement Soul! {P.S it also won’t generate all of the correct logo files for you, or tell you how to use them!}
4 months ago
View on Instagram |
6/8
For the past few weeks I’ve had the privilege of helping the Motherland team prepare for their 2026 National Conference, held in my home town of Toowoomba. I loved putting together everything printed and digital for the two day conference and gala dinner, but the best bit? Actually getting to attend. For those that haven’t heard of @motherlandaustralia - it is the creation of the amazing Steph Trethewey, who first-hand experienced the isolation of being a mother in rural Australia- far from any mother’s groups or cafe meet ups with friends (which was absolutely what got me through the first years of motherhood!) So she embarked on a journey to bring that connection and support to all of the mothers who live rurally or remotely all over Australia, through her amazing podcast, book and online mothers groups. And this, their second biennial conference, allowed members of their community to meet in real life and connect belly to belly, and take time to fill their cups as women, away from the pressures of motherhood and life. It was absolutely awe-inspiring, listening to stories of mums who have shown immense resilience, grit and determination and, most importantly, vulnerability across the two days. Amazing take aways from Gina Chick and her message of sitting with discomfort and rising above it, Gen Muir @connectedparentingau - who assured all of us the being a good parent 30% of the time is all we need (with amazing tips on how to do that) @caitlin.crowley.journo with her heart-wrenching story and message that we can have experience grief and struggles AND joy and hope, @_juliegoodwin making me tear up with her amazing story and message of ‘self care is not selfish’ and that we must ‘choose our hard.’ And just so much more. So I want to thank the amazing team at @motherlandaustralia for a conference that thought of every little thing, and the wonderful women in the room who helped me fill my cup and taught me so much. Thinking of you all as you travel home back to capital R reality.
View Reel on Instagram
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For the past few weeks I’ve had the privilege of helping the Motherland team prepare for their 2026 National Conference, held in my home town of Toowoomba. I loved putting together everything printed and digital for the two day conference and gala dinner, but the best bit? Actually getting to attend. For those that haven’t heard of @motherlandaustralia - it is the creation of the amazing Steph Trethewey, who first-hand experienced the isolation of being a mother in rural Australia- far from any mother’s groups or cafe meet ups with friends (which was absolutely what got me through the first years of motherhood!) So she embarked on a journey to bring that connection and support to all of the mothers who live rurally or remotely all over Australia, through her amazing podcast, book and online mothers groups. And this, their second biennial conference, allowed members of their community to meet in real life and connect belly to belly, and take time to fill their cups as women, away from the pressures of motherhood and life. It was absolutely awe-inspiring, listening to stories of mums who have shown immense resilience, grit and determination and, most importantly, vulnerability across the two days. Amazing take aways from Gina Chick and her message of sitting with discomfort and rising above it, Gen Muir @connectedparentingau - who assured all of us the being a good parent 30% of the time is all we need (with amazing tips on how to do that) @caitlin.crowley.journo with her heart-wrenching story and message that we can have experience grief and struggles AND joy and hope, @_juliegoodwin making me tear up with her amazing story and message of ‘self care is not selfish’ and that we must ‘choose our hard.’ And just so much more. So I want to thank the amazing team at @motherlandaustralia for a conference that thought of every little thing, and the wonderful women in the room who helped me fill my cup and taught me so much. Thinking of you all as you travel home back to capital R reality.
5 months ago
View on Instagram |
7/8
I spoke with two business owners this week who had invested thousands into their website builds… but had no idea how to make even the smallest change. They couldn’t update a photo. They couldn’t change their opening hours. And that’s a problem. Your website should belong to you. Not just legally, but practically. You should feel confident making simple updates if you want to. Adding a new service. Updating your pricing. Adding photos to a gallery. Fulfilling orders and changing inventory. Not every business owner wants to manage their own site, and that’s completely fine. But you should have the option. You should understand your platform. You should have access. You should feel empowered. The right platform isn’t the fanciest one. It’s the one that suits you. Your skills. Your confidence. Your capacity. Your business. Because a good website isn’t just beautiful. It’s usable. And it puts you in the driver’s seat. — Bird & Branch websites are designed to be both beautiful and approachable, so you always feel in control of your own brand. The @thelittleflowershopallora chose Squarespace for their website platform. Easy to create new products, manage orders and make simple changes, but powerful with in-built SEO and email functionality. If your current website feels confusing, locked down, or intimidating, it might not be the right foundation for your next season of growth, so let’s chat!
I spoke with two business owners this week who had invested thousands into their website builds… but had no idea how to make even the smallest change. They couldn’t update a photo. They couldn’t change their opening hours. And that’s a problem. Your website should belong to you. Not just legally, but practically. You should feel confident making simple updates if you want to. Adding a new service. Updating your pricing. Adding photos to a gallery. Fulfilling orders and changing inventory. Not every business owner wants to manage their own site, and that’s completely fine. But you should have the option. You should understand your platform. You should have access. You should feel empowered. The right platform isn’t the fanciest one. It’s the one that suits you. Your skills. Your confidence. Your capacity. Your business. Because a good website isn’t just beautiful. It’s usable. And it puts you in the driver’s seat. — Bird & Branch websites are designed to be both beautiful and approachable, so you always feel in control of your own brand. The @thelittleflowershopallora chose Squarespace for their website platform. Easy to create new products, manage orders and make simple changes, but powerful with in-built SEO and email functionality. If your current website feels confusing, locked down, or intimidating, it might not be the right foundation for your next season of growth, so let’s chat!
I spoke with two business owners this week who had invested thousands into their website builds… but had no idea how to make even the smallest change. They couldn’t update a photo. They couldn’t change their opening hours. And that’s a problem. Your website should belong to you. Not just legally, but practically. You should feel confident making simple updates if you want to. Adding a new service. Updating your pricing. Adding photos to a gallery. Fulfilling orders and changing inventory. Not every business owner wants to manage their own site, and that’s completely fine. But you should have the option. You should understand your platform. You should have access. You should feel empowered. The right platform isn’t the fanciest one. It’s the one that suits you. Your skills. Your confidence. Your capacity. Your business. Because a good website isn’t just beautiful. It’s usable. And it puts you in the driver’s seat. — Bird & Branch websites are designed to be both beautiful and approachable, so you always feel in control of your own brand. The @thelittleflowershopallora chose Squarespace for their website platform. Easy to create new products, manage orders and make simple changes, but powerful with in-built SEO and email functionality. If your current website feels confusing, locked down, or intimidating, it might not be the right foundation for your next season of growth, so let’s chat!
I spoke with two business owners this week who had invested thousands into their website builds… but had no idea how to make even the smallest change. They couldn’t update a photo. They couldn’t change their opening hours. And that’s a problem. Your website should belong to you. Not just legally, but practically. You should feel confident making simple updates if you want to. Adding a new service. Updating your pricing. Adding photos to a gallery. Fulfilling orders and changing inventory. Not every business owner wants to manage their own site, and that’s completely fine. But you should have the option. You should understand your platform. You should have access. You should feel empowered. The right platform isn’t the fanciest one. It’s the one that suits you. Your skills. Your confidence. Your capacity. Your business. Because a good website isn’t just beautiful. It’s usable. And it puts you in the driver’s seat. — Bird & Branch websites are designed to be both beautiful and approachable, so you always feel in control of your own brand. The @thelittleflowershopallora chose Squarespace for their website platform. Easy to create new products, manage orders and make simple changes, but powerful with in-built SEO and email functionality. If your current website feels confusing, locked down, or intimidating, it might not be the right foundation for your next season of growth, so let’s chat!
I spoke with two business owners this week who had invested thousands into their website builds… but had no idea how to make even the smallest change. They couldn’t update a photo. They couldn’t change their opening hours. And that’s a problem. Your website should belong to you. Not just legally, but practically. You should feel confident making simple updates if you want to. Adding a new service. Updating your pricing. Adding photos to a gallery. Fulfilling orders and changing inventory. Not every business owner wants to manage their own site, and that’s completely fine. But you should have the option. You should understand your platform. You should have access. You should feel empowered. The right platform isn’t the fanciest one. It’s the one that suits you. Your skills. Your confidence. Your capacity. Your business. Because a good website isn’t just beautiful. It’s usable. And it puts you in the driver’s seat. — Bird & Branch websites are designed to be both beautiful and approachable, so you always feel in control of your own brand. The @thelittleflowershopallora chose Squarespace for their website platform. Easy to create new products, manage orders and make simple changes, but powerful with in-built SEO and email functionality. If your current website feels confusing, locked down, or intimidating, it might not be the right foundation for your next season of growth, so let’s chat!
@birdandbranchdesign
@birdandbranchdesign
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Follow
I spoke with two business owners this week who had invested thousands into their website builds… but had no idea how to make even the smallest change. They couldn’t update a photo. They couldn’t change their opening hours. And that’s a problem. Your website should belong to you. Not just legally, but practically. You should feel confident making simple updates if you want to. Adding a new service. Updating your pricing. Adding photos to a gallery. Fulfilling orders and changing inventory. Not every business owner wants to manage their own site, and that’s completely fine. But you should have the option. You should understand your platform. You should have access. You should feel empowered. The right platform isn’t the fanciest one. It’s the one that suits you. Your skills. Your confidence. Your capacity. Your business. Because a good website isn’t just beautiful. It’s usable. And it puts you in the driver’s seat. — Bird & Branch websites are designed to be both beautiful and approachable, so you always feel in control of your own brand. The @thelittleflowershopallora chose Squarespace for their website platform. Easy to create new products, manage orders and make simple changes, but powerful with in-built SEO and email functionality. If your current website feels confusing, locked down, or intimidating, it might not be the right foundation for your next season of growth, so let’s chat!
6 months ago
View on Instagram |
8/8

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