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Bird & Branch Design

Bird & Branch Design

for businesses that have a story to tell

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June 3, 2024

Behind every successful visual identity, is a killer strategy

But what is a brand strategy you say? It is the foundation of your brand. From a carefully curated bio, a mission statement, the brand's guiding values, unique selling proposition, brand personality (playful or strong, humorous or sassy) tone of voice (how that[...]

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Branding Education
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June 3, 2024

Telling your Brand Story doesn’t have to mean telling your life story

During a discovery call this week, I had a client mention that she has seen all this talk about ‘telling your brand story’, but doesn’t really want to talk about her kids or the fact that she’s a mother- in fact she wanted to separate her business so that[...]

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Branding Education
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June 3, 2024

Your Logo Does Not Need to Say Everything About Your Business

I'd like to unpack the idea that your logo needs to say everything about your business. When you think about well-known businesses (think Apple, Coke, Nike, Toyota) how many of those have exactly what they sell in their logos? (LITERALLY NONE OF THEM!) These brand[...]

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@birdandbranchdesign

  • Are you a small business owner wearing all the hats? 🤯 Struggling with creating captivating and on-brand social media content? You’re not alone! Don’t spend hours trying to come up with content and graphics for your socials- instead, come along to our Toowoomba workshop and leave with 5 branded templates just for your biz, and a myriad of techniques to generate and plan your content. All for a fraction of the cost of custom graphics! With half the tickets already sold, this is your reminder to grab one for yourself! 🌟 #SmallBusiness #SocialMediaHelp #ToowoombaSmallBusiness #ToowoombaEvents #DIYDesign
  • What do a haircut and a rebrand have in common? Some of you who are long time followers may have noticed that I have been sporting a fairly drastic haircut of late. 💇‍♀️ After already deciding that I was done with colouring my hair, [a little daunting, as I knew I was getting more and more of those silver strands- something you don’t see a lot of 30 somethings walking around with] a fateful hair appointment earlier this year led to me confessing that I’d always wanted to have short hair, and my amazing hairdresser @catherinetaylorhair12 convincing me take the plunge. #yolo I have never had a haircut transform me like this one. I honestly felt like a new person, and somehow, out of all the hair styles I’ve had in my life (and I’ve had a few- I get bored with my hair very easily!) this bold look feels like the real me. Low maintenance, yet creative and a little bit quirky, I’ve never been one to ‘follow trends’ and my hair now just feels so ‘me’. But what does this all have to do with a rebrand you ask? Well, just like a drastic hair change, a business rebrand could be just the thing to make your business feel transformed and truly ‘you’. Sure, a new appearance will turn heads and get people talking, but it’s what it will do on the inside that really matters. A boost of confidence; a business that you are proud to show off. A clear vision- a new perspective, refined message- making sure you’re appealing to the right customers, and that they know exactly what your business stands for, and why they should work with you. And ultimately, a fresh start. Embracing change and ‘the real you’ behind your business can be the best way to spark new beginnings and growth. So if your brand is feeling a little stale, or doesn’t align with your business goals or messaging anymore, consider this a nudge to make the jump- it might be a confronting process, you may be thinking ‘what have I done’ halfway through, but trust me, if you find the right person to help you, a rebrand could just be the best thing you do in 2024!
  • Your business socials are often the first thing a prospective customer will see and then judge before deciding to buy or do business with you. They might be the deciding factor to whether they’ll even make it onto your website, or give you a call. So it’s important your socials are on brand, consistent and look good! Need some help leveling up your feed? Well I have the thing for you! A two hour workshop with @birdandbranchdesign & @beedigital_social where you’ll walk away with 5 templates, all the design tips to recreate beautiful social graphics over and over, and social media tips (including your own set of ChtGPT prompts to help generate content) all for just $199! Check the link in bio for more!
  • I had planned to write a well-thought out, informative post to share this evening, but honestly, parenting has kicked my butt today, and nothing inspiring will be coming out of my brain. Some days you just gotta put the kids to bed, grab a glass of wine/cup of tea and know that tomorrow is a new day. 😅 Featuring a @brandelizastock image to perfectly sum up my night. If you need fresh, creative and REAL stock imagery for your business, please go check her out!
  • I was privileged to spend some time last night with my beautiful clients from @belindamcgowanfoundation at a fundraising dinner for @hopehorizonstoowoomba. And I was reminded just how impactful it is hearing the stories behind brands. Your brand story is your WHY, the reason you do what you do, and it will also become the reason a customer will choose to do business with you, or support your organisation. If a person connects with your brand story emotionally, they are 1000% more likely to choose your business over a competitor. Just a little reminder as we start a new week. 😉
  • The mornings have certainly been 'hug your coffee' weather around my parts lately- and what better season to launch a coffee brand than wintry Saturday mornings watching your little humans run around a football field! Introducing Caffè Barba Rossa, [red beard in Italian] a mobile coffee van for people who 'just want good coffee'. Inspired by its cap-and glasses-wearing, ginger-bearded barista Luke, look out for him on a sports field near you! (With some seriously cool merch and van decals by @aletoowoomba)
  • It's tough out there, and we don't all have the budgets to buy custom designed social media graphics or hire a social media strategist. So we've created an offer to allow you to level-up your social media graphics, without the custom price tag. Introducing our new course, Canva & Social Media Essentials by Bird & Bee. Your business besties Renae and Emilee combine our 20+ years of Design and Marketing experience for a morning of learning how to harness Canva for social media success! Want to know more? Check the link in our bios, or send us a DM!
  • There's so much more to your brand than just a logo! If you want clarity within your established brand, or want to take your business to the next level and build a brand that looks as great as it feels, while connecting with your audience, you need more ticks! #branding #brandingspecialist #storytellingbydesign #morethanjustalogo #smallbusinessbranding
@birdandbranchdesign
@birdandbranchdesign
•
Follow
Are you a small business owner wearing all the hats? 🤯 Struggling with creating captivating and on-brand social media content? You’re not alone! Don’t spend hours trying to come up with content and graphics for your socials- instead, come along to our Toowoomba workshop and leave with 5 branded templates just for your biz, and a myriad of techniques to generate and plan your content. All for a fraction of the cost of custom graphics! With half the tickets already sold, this is your reminder to grab one for yourself! 🌟 #SmallBusiness #SocialMediaHelp #ToowoombaSmallBusiness #ToowoombaEvents #DIYDesign
4 days ago
View on Instagram |
1/8
What do a haircut and a rebrand have in common? Some of you who are long time followers may have noticed that I have been sporting a fairly drastic haircut of late. 💇‍♀️ After already deciding that I was done with colouring my hair, [a little daunting, as I knew I was getting more and more of those silver strands- something you don’t see a lot of 30 somethings walking around with] a fateful hair appointment earlier this year led to me confessing that I’d always wanted to have short hair, and my amazing hairdresser @catherinetaylorhair12 convincing me take the plunge. #yolo I have never had a haircut transform me like this one. I honestly felt like a new person, and somehow, out of all the hair styles I’ve had in my life (and I’ve had a few- I get bored with my hair very easily!) this bold look feels like the real me. Low maintenance, yet creative and a little bit quirky, I’ve never been one to ‘follow trends’ and my hair now just feels so ‘me’. But what does this all have to do with a rebrand you ask? Well, just like a drastic hair change, a business rebrand could be just the thing to make your business feel transformed and truly ‘you’. Sure, a new appearance will turn heads and get people talking, but it’s what it will do on the inside that really matters. A boost of confidence; a business that you are proud to show off. A clear vision- a new perspective, refined message- making sure you’re appealing to the right customers, and that they know exactly what your business stands for, and why they should work with you. And ultimately, a fresh start. Embracing change and ‘the real you’ behind your business can be the best way to spark new beginnings and growth. So if your brand is feeling a little stale, or doesn’t align with your business goals or messaging anymore, consider this a nudge to make the jump- it might be a confronting process, you may be thinking ‘what have I done’ halfway through, but trust me, if you find the right person to help you, a rebrand could just be the best thing you do in 2024!
@birdandbranchdesign
@birdandbranchdesign
•
Follow
What do a haircut and a rebrand have in common? Some of you who are long time followers may have noticed that I have been sporting a fairly drastic haircut of late. 💇‍♀️ After already deciding that I was done with colouring my hair, [a little daunting, as I knew I was getting more and more of those silver strands- something you don’t see a lot of 30 somethings walking around with] a fateful hair appointment earlier this year led to me confessing that I’d always wanted to have short hair, and my amazing hairdresser @catherinetaylorhair12 convincing me take the plunge. #yolo I have never had a haircut transform me like this one. I honestly felt like a new person, and somehow, out of all the hair styles I’ve had in my life (and I’ve had a few- I get bored with my hair very easily!) this bold look feels like the real me. Low maintenance, yet creative and a little bit quirky, I’ve never been one to ‘follow trends’ and my hair now just feels so ‘me’. But what does this all have to do with a rebrand you ask? Well, just like a drastic hair change, a business rebrand could be just the thing to make your business feel transformed and truly ‘you’. Sure, a new appearance will turn heads and get people talking, but it’s what it will do on the inside that really matters. A boost of confidence; a business that you are proud to show off. A clear vision- a new perspective, refined message- making sure you’re appealing to the right customers, and that they know exactly what your business stands for, and why they should work with you. And ultimately, a fresh start. Embracing change and ‘the real you’ behind your business can be the best way to spark new beginnings and growth. So if your brand is feeling a little stale, or doesn’t align with your business goals or messaging anymore, consider this a nudge to make the jump- it might be a confronting process, you may be thinking ‘what have I done’ halfway through, but trust me, if you find the right person to help you, a rebrand could just be the best thing you do in 2024!
5 days ago
View on Instagram |
2/8
@birdandbranchdesign
@birdandbranchdesign
•
Follow
Your business socials are often the first thing a prospective customer will see and then judge before deciding to buy or do business with you. They might be the deciding factor to whether they’ll even make it onto your website, or give you a call. So it’s important your socials are on brand, consistent and look good! Need some help leveling up your feed? Well I have the thing for you! A two hour workshop with @birdandbranchdesign & @beedigital_social where you’ll walk away with 5 templates, all the design tips to recreate beautiful social graphics over and over, and social media tips (including your own set of ChtGPT prompts to help generate content) all for just $199! Check the link in bio for more!
1 week ago
View on Instagram |
3/8
I had planned to write a well-thought out, informative post to share this evening, but honestly, parenting has kicked my butt today, and nothing inspiring will be coming out of my brain. Some days you just gotta put the kids to bed, grab a glass of wine/cup of tea and know that tomorrow is a new day. 😅 Featuring a @brandelizastock image to perfectly sum up my night. If you need fresh, creative and REAL stock imagery for your business, please go check her out!
@birdandbranchdesign
@birdandbranchdesign
•
Follow
I had planned to write a well-thought out, informative post to share this evening, but honestly, parenting has kicked my butt today, and nothing inspiring will be coming out of my brain. Some days you just gotta put the kids to bed, grab a glass of wine/cup of tea and know that tomorrow is a new day. 😅 Featuring a @brandelizastock image to perfectly sum up my night. If you need fresh, creative and REAL stock imagery for your business, please go check her out!
2 weeks ago
View on Instagram |
4/8
I was privileged to spend some time last night with my beautiful clients from @belindamcgowanfoundation at a fundraising dinner for @hopehorizonstoowoomba. And I was reminded just how impactful it is hearing the stories behind brands. Your brand story is your WHY, the reason you do what you do, and it will also become the reason a customer will choose to do business with you, or support your organisation. If a person connects with your brand story emotionally, they are 1000% more likely to choose your business over a competitor. Just a little reminder as we start a new week. 😉
@birdandbranchdesign
@birdandbranchdesign
•
Follow
I was privileged to spend some time last night with my beautiful clients from @belindamcgowanfoundation at a fundraising dinner for @hopehorizonstoowoomba. And I was reminded just how impactful it is hearing the stories behind brands. Your brand story is your WHY, the reason you do what you do, and it will also become the reason a customer will choose to do business with you, or support your organisation. If a person connects with your brand story emotionally, they are 1000% more likely to choose your business over a competitor. Just a little reminder as we start a new week. 😉
2 weeks ago
View on Instagram |
5/8
@birdandbranchdesign
@birdandbranchdesign
•
Follow
The mornings have certainly been 'hug your coffee' weather around my parts lately- and what better season to launch a coffee brand than wintry Saturday mornings watching your little humans run around a football field! Introducing Caffè Barba Rossa, [red beard in Italian] a mobile coffee van for people who 'just want good coffee'. Inspired by its cap-and glasses-wearing, ginger-bearded barista Luke, look out for him on a sports field near you! (With some seriously cool merch and van decals by @aletoowoomba)
3 weeks ago
View on Instagram |
6/8
It's tough out there, and we don't all have the budgets to buy custom designed social media graphics or hire a social media strategist. So we've created an offer to allow you to level-up your social media graphics, without the custom price tag. Introducing our new course, Canva & Social Media Essentials by Bird & Bee. Your business besties Renae and Emilee combine our 20+ years of Design and Marketing experience for a morning of learning how to harness Canva for social media success! Want to know more? Check the link in our bios, or send us a DM!
It's tough out there, and we don't all have the budgets to buy custom designed social media graphics or hire a social media strategist. So we've created an offer to allow you to level-up your social media graphics, without the custom price tag. Introducing our new course, Canva & Social Media Essentials by Bird & Bee. Your business besties Renae and Emilee combine our 20+ years of Design and Marketing experience for a morning of learning how to harness Canva for social media success! Want to know more? Check the link in our bios, or send us a DM!
It's tough out there, and we don't all have the budgets to buy custom designed social media graphics or hire a social media strategist. So we've created an offer to allow you to level-up your social media graphics, without the custom price tag. Introducing our new course, Canva & Social Media Essentials by Bird & Bee. Your business besties Renae and Emilee combine our 20+ years of Design and Marketing experience for a morning of learning how to harness Canva for social media success! Want to know more? Check the link in our bios, or send us a DM!
It's tough out there, and we don't all have the budgets to buy custom designed social media graphics or hire a social media strategist. So we've created an offer to allow you to level-up your social media graphics, without the custom price tag. Introducing our new course, Canva & Social Media Essentials by Bird & Bee. Your business besties Renae and Emilee combine our 20+ years of Design and Marketing experience for a morning of learning how to harness Canva for social media success! Want to know more? Check the link in our bios, or send us a DM!
It's tough out there, and we don't all have the budgets to buy custom designed social media graphics or hire a social media strategist. So we've created an offer to allow you to level-up your social media graphics, without the custom price tag. Introducing our new course, Canva & Social Media Essentials by Bird & Bee. Your business besties Renae and Emilee combine our 20+ years of Design and Marketing experience for a morning of learning how to harness Canva for social media success! Want to know more? Check the link in our bios, or send us a DM!
@birdandbranchdesign
@birdandbranchdesign
•
Follow
It's tough out there, and we don't all have the budgets to buy custom designed social media graphics or hire a social media strategist. So we've created an offer to allow you to level-up your social media graphics, without the custom price tag. Introducing our new course, Canva & Social Media Essentials by Bird & Bee. Your business besties Renae and Emilee combine our 20+ years of Design and Marketing experience for a morning of learning how to harness Canva for social media success! Want to know more? Check the link in our bios, or send us a DM!
3 weeks ago
View on Instagram |
7/8
There's so much more to your brand than just a logo! If you want clarity within your established brand, or want to take your business to the next level and build a brand that looks as great as it feels, while connecting with your audience, you need more ticks! #branding #brandingspecialist #storytellingbydesign #morethanjustalogo #smallbusinessbranding
@birdandbranchdesign
@birdandbranchdesign
•
Follow
There's so much more to your brand than just a logo! If you want clarity within your established brand, or want to take your business to the next level and build a brand that looks as great as it feels, while connecting with your audience, you need more ticks! #branding #brandingspecialist #storytellingbydesign #morethanjustalogo #smallbusinessbranding
4 weeks ago
View on Instagram |
8/8

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