But what is a brand strategy you say? It is the foundation of your brand. From a carefully curated bio, a mission statement, the brand's guiding values, unique selling proposition, brand pe[...]
But what is a brand strategy you say? It is the foundation of your brand. From a carefully curated bio, a mission statement, the brand's guiding values, unique selling proposition, brand pe[...]
During a discovery call this week, I had a client mention that she has seen all this talk about ‘telling your brand story’, but doesn’t really want to talk about her kids or the fact tha[...]
I'd like to unpack the idea that your logo needs to say everything about your business. When you think about well-known businesses (think Apple, Coke, Nike, Toyota) how many of those have exact[...]