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Bird & Branch Design

Bird & Branch Design

for businesses that have a story to tell

HOW I CAN HELP

Oh Hey, I’m Emily Grace

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Biz Tools
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August 18, 2024

5 Brilliant biz Tools

I can totally nerd out over a useful business tool, and anything that helps me organise and run my business (and make my life easier) is a must have!

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June 3, 2024

Behind every successful visual identity, is a killer strategy

But what is a brand strategy you say? It is the foundation of your brand. From a carefully curated bio, a mission statement, the brand's guiding values, unique selling proposition, brand personality (playful or strong, humorous or sassy) tone of voice (how that personality comes through in your copy), target audience, content pillars and more! So why do I suggest you invest in your[...]

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  • 5 Brilliant biz Tools

    August 18, 2024

  • Behind every successful visual identity, is a killer strategy

    June 3, 2024

  • Telling your Brand Story doesn’t have to mean telling your life story

    June 3, 2024

  • Your Logo Does Not Need to Say Everything About Your Business

    June 3, 2024

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Branding Education
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June 3, 2024

Telling your Brand Story doesn’t have to mean telling your life story

During a discovery call this week, I had a client mention that she has seen all this talk about ‘telling your brand story’, but doesn’t really want to talk about her kids or the fact that she’s a mother- in fact she wanted to separate her business so that she wasn’t thought of as a ‘mum with a side hustle’ and be taken seriously within her field. And I’m here to tell yo[...]

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@birdandbranchdesign

  • Are you a small business owner wearing all the hats? 🤯 Struggling with creating captivating and on-brand social media content? You’re not alone! Don’t spend hours trying to come up with content and graphics for your socials- instead, come along to our Canva & Social Media workshop in Toowoomba next week and leave with 5 branded templates just for your biz, an professional audit of your socials, and a myriad of techniques to generate and plan your content. All for a fraction of the cost of custom graphics! With half the tickets already sold, this is your reminder to grab one for yourself! 🌟 Link in bio for more info! #SmallBusiness #SocialMediaHelp #ToowoombaSmallBusiness #ToowoombaEvents #DIYDesign
  • Controversial Tip: it's ok to start DIY with your branding. What?! A Graphic Designer suggesting you DON'T use her services? Hear me out. When you’re launching a business, it’s easy to get caught up in the perfect logo, the perfect brand colours, the perfect website. But here’s the truth—your brand will evolve as your business does. And in the beginning, spending big on branding before you’ve truly figured out your business and its target market, messaging, and long term vision *can* be a mistake. Instead of stalling your launch waiting for perfection, start with something. A simple, clear logo. Stick to text based logos, and steer clear of Canva templates that every man and his beauty salon have used. Pick a few colours that feel right and match your business 'vibe'. Be consistent in your choice of fonts and imagery. Build a website that gets the job done, and your name out there. Then, as your business grows and you understand your audience better, that’s the time to refine and invest in branding that truly represents where you're headed. I’ve seen too many business owners waste time (and money!) worrying about getting it just right before they even have customers or money coming through the door. The truth? Your first version doesn’t have to be forever—it just has to be functional while you find your feet. You may find after you test the waters that your business pivots, or you work out what it is you really want to be doing, and what's the point of investing in expensive branding if it no longer aligns so soon into your business journey? IN SAYING THAT, some businesses WILL benefit from professional branding from the start, especially if they're coming from a position of experience or are in a tried and tested market, or need to ensure they're looking absolutely schmick from the get go. But if you’re hesitating to launch because your branding isn’t perfect yet, take this as your sign to just start. Ugly, simple, DIY—it doesn’t matter. What matters is getting out there, proving your concept, and then refining your branding when the time is right.
  • So it turns out being an Adult/Mum/Business Owner is largely about being tired and Googling stuff am I right?! My Google search history is a thing of great mystery and often hilarity, and whilst the things I've Googled over the years have changed ('Can you die from sleep deprivation?' has turned into 'How to Stop My 8 Year Old Sleep Walking Every Night') I do find that I have a few business searches that keep coming back time and time again. Things like: ❔ Difference between Gross and Net Profit ❔ How to reply to an email without sounding passive-aggressive ❔ A3 Paper Size (why can I never remember this!) ❔ Best Size for Facebook Event Graphics ❔ Is Instagram Down Today? ❔ Best Music To Listen To For Productivity ❔ How Does LinkedIn Work? And don't get me started on how much I use IMDB when watching tv (sorry husband!). What things are you always Googling?
  • Branding is a promise. When you see the logo or identifying symbol of a brand, to you, there is an implied promise - probably based on the brand’s marketing or the experience you or someone you know has had with the brand. Though most brands have probably identified ‘the promise’ they wish to impart, it can still be subjective to the consumer. What does your business ‘promise’? Is it quality, reliability, good health, humour… the list goes on. Make sure what you promise to your customers is evident in your branding. Branding is more than just your logo. It is the colours you use, the design elements, photography and writing style, communication with your customers, {don’t forget your email signature!} clothes you wear and even your shop fit out. An example of a brand that nails their promise? @annah_farm Their tagline- 'honest, homemade, happiness' more than sums it up, and is displayed at every single touchpoint of the brand. One of my favourites of the Bird & Branch Design Alumni. What is your brand's promise? And is it showing throughout everything your business does?
  • 2025 has started off strong with the launch of THE MOST fun website for @beedigital_marketing 🐝 🖥 Emilee has been going great-guns with her business through word of mouth and social media, but the time had come to create her online 'hive' so that she could start selling digital products, and promoting her services further afield. I highly recommend you check out Bee Digital's Instagram for Business download on the new site, and if your 2025 bingo card includes a new website, send me a message!
  • I interrupt your Christmas-New Year break with a story from Christmas morning that is the perfect example of the power of brand recognition. We're sitting around the tree opening presents, when it comes time to open two big boxes that are almost the same size as my 7 year old. He and his sister haul them over and Henry spots a gap on his sister's box where the wrapping hasn't quite gone the full way round. All that he could see was a strip of dark blue, no writing or any other graphics, just 20cm or so of colour (swipe to see the colour). 'Whatever this is, it'll be good Lu!' he says. 'How do you know that?' I ask. 'Well it's from @adventurekingsgear Mum!' My 7 year old had guess what was in their presents, purely from a colour peeking through the paper. I wouldn't be surprised if something similar happened in your household, say if a certain hot pink colour was unwrapped? Imagine having a brand that was so strong, that a single glimpse of colour would have you instantly recognised? Now I'm not saying we're all going to reach meteoric levels of brand recognition like Barbie has, but Adventure Kings is an Aussie brand that has leveraged their brand so that a camping-mad 7 year old instantly recognises its products, simply by consistently using the same colour blue. Have a think about how you can improve on your brand recognition (and it doesn't have to be with a colour! Even a phrase can do the same thing for your brand! Think 'I'm lovin' It' or 'Did Somebody Say...' - tell me you aren't instantly humming along to the song used by KFC!) Want help creating a brand that sticks in your customer's minds? Hit me up in the new year! #brandrecognition #strongbrands #brandingspecialist #storytellingbydesign #australianbrands #australianbranddesigner
  • Business Owners! The last thing I want is to add to your to-do list, but this is your reminder to check the following things off before you put down tools for the Christmas holidays! ✅ Turn on your Out of Office reply on your emails. This is a polite way of immediately letting people know you’re having a break, and if you know clients are receiving these emails, you are less likely to feel the need to reply and get suckered into doing ‘just a little job’! Make them fun and tell them what you’ll be up to on your break, or what your favourite Christmas dish is! ✅ Update your opening hours on your Google Business Profile. This is often the first point of call for potential customers wondering if you’re open, so don’t make them mad by not updating your hours and having them turning up on the doorstep wondering where you’re at! ✅ Put your closure onto your website, whether it’s a cute little graphic on your Contact Page, or a header running along the top, mentioning that you’re having holidays and if there’ll be any shipping delays. ✅ Block off all meetings in your scheduling calendar. This is something that’s super easy to forget, but if you publicly display a scheduling link on your site for calls, you want to make sure no one books a call or meeting when you’re on holidays! ✅ I like to also pop a little graphic on Insta and Facebook letting people know of your closure dates, especially if you are a bricks and mortar business. Everyone searches for their information in different places, and this just means you’ve covered all bases! Taking a holiday from your business can seem like more hard work than its worth, but trust me- you deserve a break, and if you make sure you’ve ticked all of these off your list, you can rest easy! Good luck to everyone trying to finish all of the things, the light at the end of the tunnel is getting closer! 📸 @fleurandmaephotography
  • Want a sneak peak into the Bird and Bee Canva Essentials Course? 👉🏼 Walk away with better design skills and knowledge of Canva 👉🏼 Start creating designs that engage and convert 👉🏼 No more amateur Canva designs with inconsistent branding 👉🏼 Months worth of content ideas so posting on social media is no longer a guessing game Emilee and I combine our 20+ years of design and marketing experience into a morning that is fun, informative, and will have you streamlining your content creation, designing better and levelling up your social media presence. Your future self will thank you- and you’ll receive a bonus Instagram for Business e-book, just to say thanks! For more info, check out the links in our bios, and hurry, as we’re 50% sold!
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Are you a small business owner wearing all the hats? 🤯 Struggling with creating captivating and on-brand social media content? You’re not alone! Don’t spend hours trying to come up with content and graphics for your socials- instead, come along to our Canva & Social Media workshop in Toowoomba next week and leave with 5 branded templates just for your biz, an professional audit of your socials, and a myriad of techniques to generate and plan your content. All for a fraction of the cost of custom graphics! With half the tickets already sold, this is your reminder to grab one for yourself! 🌟 Link in bio for more info! #SmallBusiness #SocialMediaHelp #ToowoombaSmallBusiness #ToowoombaEvents #DIYDesign
@birdandbranchdesign
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Are you a small business owner wearing all the hats? 🤯 Struggling with creating captivating and on-brand social media content? You’re not alone! Don’t spend hours trying to come up with content and graphics for your socials- instead, come along to our Canva & Social Media workshop in Toowoomba next week and leave with 5 branded templates just for your biz, an professional audit of your socials, and a myriad of techniques to generate and plan your content. All for a fraction of the cost of custom graphics! With half the tickets already sold, this is your reminder to grab one for yourself! 🌟 Link in bio for more info! #SmallBusiness #SocialMediaHelp #ToowoombaSmallBusiness #ToowoombaEvents #DIYDesign
2 weeks ago
View on Instagram |
1/8
Controversial Tip: it's ok to start DIY with your branding. What?! A Graphic Designer suggesting you DON'T use her services? Hear me out. When you’re launching a business, it’s easy to get caught up in the perfect logo, the perfect brand colours, the perfect website. But here’s the truth—your brand will evolve as your business does. And in the beginning, spending big on branding before you’ve truly figured out your business and its target market, messaging, and long term vision *can* be a mistake. Instead of stalling your launch waiting for perfection, start with something. A simple, clear logo. Stick to text based logos, and steer clear of Canva templates that every man and his beauty salon have used. Pick a few colours that feel right and match your business 'vibe'. Be consistent in your choice of fonts and imagery. Build a website that gets the job done, and your name out there. Then, as your business grows and you understand your audience better, that’s the time to refine and invest in branding that truly represents where you're headed. I’ve seen too many business owners waste time (and money!) worrying about getting it just right before they even have customers or money coming through the door. The truth? Your first version doesn’t have to be forever—it just has to be functional while you find your feet. You may find after you test the waters that your business pivots, or you work out what it is you really want to be doing, and what's the point of investing in expensive branding if it no longer aligns so soon into your business journey? IN SAYING THAT, some businesses WILL benefit from professional branding from the start, especially if they're coming from a position of experience or are in a tried and tested market, or need to ensure they're looking absolutely schmick from the get go. But if you’re hesitating to launch because your branding isn’t perfect yet, take this as your sign to just start. Ugly, simple, DIY—it doesn’t matter. What matters is getting out there, proving your concept, and then refining your branding when the time is right.
@birdandbranchdesign
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Follow
Controversial Tip: it's ok to start DIY with your branding. What?! A Graphic Designer suggesting you DON'T use her services? Hear me out. When you’re launching a business, it’s easy to get caught up in the perfect logo, the perfect brand colours, the perfect website. But here’s the truth—your brand will evolve as your business does. And in the beginning, spending big on branding before you’ve truly figured out your business and its target market, messaging, and long term vision *can* be a mistake. Instead of stalling your launch waiting for perfection, start with something. A simple, clear logo. Stick to text based logos, and steer clear of Canva templates that every man and his beauty salon have used. Pick a few colours that feel right and match your business 'vibe'. Be consistent in your choice of fonts and imagery. Build a website that gets the job done, and your name out there. Then, as your business grows and you understand your audience better, that’s the time to refine and invest in branding that truly represents where you're headed. I’ve seen too many business owners waste time (and money!) worrying about getting it just right before they even have customers or money coming through the door. The truth? Your first version doesn’t have to be forever—it just has to be functional while you find your feet. You may find after you test the waters that your business pivots, or you work out what it is you really want to be doing, and what's the point of investing in expensive branding if it no longer aligns so soon into your business journey? IN SAYING THAT, some businesses WILL benefit from professional branding from the start, especially if they're coming from a position of experience or are in a tried and tested market, or need to ensure they're looking absolutely schmick from the get go. But if you’re hesitating to launch because your branding isn’t perfect yet, take this as your sign to just start. Ugly, simple, DIY—it doesn’t matter. What matters is getting out there, proving your concept, and then refining your branding when the time is right.
2 months ago
View on Instagram |
2/8
So it turns out being an Adult/Mum/Business Owner is largely about being tired and Googling stuff am I right?! My Google search history is a thing of great mystery and often hilarity, and whilst the things I've Googled over the years have changed ('Can you die from sleep deprivation?' has turned into 'How to Stop My 8 Year Old Sleep Walking Every Night') I do find that I have a few business searches that keep coming back time and time again. Things like: ❔ Difference between Gross and Net Profit ❔ How to reply to an email without sounding passive-aggressive ❔ A3 Paper Size (why can I never remember this!) ❔ Best Size for Facebook Event Graphics ❔ Is Instagram Down Today? ❔ Best Music To Listen To For Productivity ❔ How Does LinkedIn Work? And don't get me started on how much I use IMDB when watching tv (sorry husband!). What things are you always Googling?
@birdandbranchdesign
@birdandbranchdesign
•
Follow
So it turns out being an Adult/Mum/Business Owner is largely about being tired and Googling stuff am I right?! My Google search history is a thing of great mystery and often hilarity, and whilst the things I've Googled over the years have changed ('Can you die from sleep deprivation?' has turned into 'How to Stop My 8 Year Old Sleep Walking Every Night') I do find that I have a few business searches that keep coming back time and time again. Things like: ❔ Difference between Gross and Net Profit ❔ How to reply to an email without sounding passive-aggressive ❔ A3 Paper Size (why can I never remember this!) ❔ Best Size for Facebook Event Graphics ❔ Is Instagram Down Today? ❔ Best Music To Listen To For Productivity ❔ How Does LinkedIn Work? And don't get me started on how much I use IMDB when watching tv (sorry husband!). What things are you always Googling?
2 months ago
View on Instagram |
3/8
Branding is a promise. When you see the logo or identifying symbol of a brand, to you, there is an implied promise - probably based on the brand’s marketing or the experience you or someone you know has had with the brand. Though most brands have probably identified ‘the promise’ they wish to impart, it can still be subjective to the consumer. What does your business ‘promise’? Is it quality, reliability, good health, humour… the list goes on. Make sure what you promise to your customers is evident in your branding. Branding is more than just your logo. It is the colours you use, the design elements, photography and writing style, communication with your customers, {don’t forget your email signature!} clothes you wear and even your shop fit out. An example of a brand that nails their promise? @annah_farm Their tagline- 'honest, homemade, happiness' more than sums it up, and is displayed at every single touchpoint of the brand. One of my favourites of the Bird & Branch Design Alumni. What is your brand's promise? And is it showing throughout everything your business does?
Branding is a promise. When you see the logo or identifying symbol of a brand, to you, there is an implied promise - probably based on the brand’s marketing or the experience you or someone you know has had with the brand. Though most brands have probably identified ‘the promise’ they wish to impart, it can still be subjective to the consumer. What does your business ‘promise’? Is it quality, reliability, good health, humour… the list goes on. Make sure what you promise to your customers is evident in your branding. Branding is more than just your logo. It is the colours you use, the design elements, photography and writing style, communication with your customers, {don’t forget your email signature!} clothes you wear and even your shop fit out. An example of a brand that nails their promise? @annah_farm Their tagline- 'honest, homemade, happiness' more than sums it up, and is displayed at every single touchpoint of the brand. One of my favourites of the Bird & Branch Design Alumni. What is your brand's promise? And is it showing throughout everything your business does?
Branding is a promise. When you see the logo or identifying symbol of a brand, to you, there is an implied promise - probably based on the brand’s marketing or the experience you or someone you know has had with the brand. Though most brands have probably identified ‘the promise’ they wish to impart, it can still be subjective to the consumer. What does your business ‘promise’? Is it quality, reliability, good health, humour… the list goes on. Make sure what you promise to your customers is evident in your branding. Branding is more than just your logo. It is the colours you use, the design elements, photography and writing style, communication with your customers, {don’t forget your email signature!} clothes you wear and even your shop fit out. An example of a brand that nails their promise? @annah_farm Their tagline- 'honest, homemade, happiness' more than sums it up, and is displayed at every single touchpoint of the brand. One of my favourites of the Bird & Branch Design Alumni. What is your brand's promise? And is it showing throughout everything your business does?
Branding is a promise. When you see the logo or identifying symbol of a brand, to you, there is an implied promise - probably based on the brand’s marketing or the experience you or someone you know has had with the brand. Though most brands have probably identified ‘the promise’ they wish to impart, it can still be subjective to the consumer. What does your business ‘promise’? Is it quality, reliability, good health, humour… the list goes on. Make sure what you promise to your customers is evident in your branding. Branding is more than just your logo. It is the colours you use, the design elements, photography and writing style, communication with your customers, {don’t forget your email signature!} clothes you wear and even your shop fit out. An example of a brand that nails their promise? @annah_farm Their tagline- 'honest, homemade, happiness' more than sums it up, and is displayed at every single touchpoint of the brand. One of my favourites of the Bird & Branch Design Alumni. What is your brand's promise? And is it showing throughout everything your business does?
@birdandbranchdesign
@birdandbranchdesign
•
Follow
Branding is a promise. When you see the logo or identifying symbol of a brand, to you, there is an implied promise - probably based on the brand’s marketing or the experience you or someone you know has had with the brand. Though most brands have probably identified ‘the promise’ they wish to impart, it can still be subjective to the consumer. What does your business ‘promise’? Is it quality, reliability, good health, humour… the list goes on. Make sure what you promise to your customers is evident in your branding. Branding is more than just your logo. It is the colours you use, the design elements, photography and writing style, communication with your customers, {don’t forget your email signature!} clothes you wear and even your shop fit out. An example of a brand that nails their promise? @annah_farm Their tagline- 'honest, homemade, happiness' more than sums it up, and is displayed at every single touchpoint of the brand. One of my favourites of the Bird & Branch Design Alumni. What is your brand's promise? And is it showing throughout everything your business does?
2 months ago
View on Instagram |
4/8
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2025 has started off strong with the launch of THE MOST fun website for @beedigital_marketing 🐝 🖥 Emilee has been going great-guns with her business through word of mouth and social media, but the time had come to create her online 'hive' so that she could start selling digital products, and promoting her services further afield. I highly recommend you check out Bee Digital's Instagram for Business download on the new site, and if your 2025 bingo card includes a new website, send me a message!
2 months ago
View on Instagram |
5/8
I interrupt your Christmas-New Year break with a story from Christmas morning that is the perfect example of the power of brand recognition. We're sitting around the tree opening presents, when it comes time to open two big boxes that are almost the same size as my 7 year old. He and his sister haul them over and Henry spots a gap on his sister's box where the wrapping hasn't quite gone the full way round. All that he could see was a strip of dark blue, no writing or any other graphics, just 20cm or so of colour (swipe to see the colour). 'Whatever this is, it'll be good Lu!' he says. 'How do you know that?' I ask. 'Well it's from @adventurekingsgear Mum!' My 7 year old had guess what was in their presents, purely from a colour peeking through the paper. I wouldn't be surprised if something similar happened in your household, say if a certain hot pink colour was unwrapped? Imagine having a brand that was so strong, that a single glimpse of colour would have you instantly recognised? Now I'm not saying we're all going to reach meteoric levels of brand recognition like Barbie has, but Adventure Kings is an Aussie brand that has leveraged their brand so that a camping-mad 7 year old instantly recognises its products, simply by consistently using the same colour blue. Have a think about how you can improve on your brand recognition (and it doesn't have to be with a colour! Even a phrase can do the same thing for your brand! Think 'I'm lovin' It' or 'Did Somebody Say...' - tell me you aren't instantly humming along to the song used by KFC!) Want help creating a brand that sticks in your customer's minds? Hit me up in the new year! #brandrecognition #strongbrands #brandingspecialist #storytellingbydesign #australianbrands #australianbranddesigner
I interrupt your Christmas-New Year break with a story from Christmas morning that is the perfect example of the power of brand recognition. We're sitting around the tree opening presents, when it comes time to open two big boxes that are almost the same size as my 7 year old. He and his sister haul them over and Henry spots a gap on his sister's box where the wrapping hasn't quite gone the full way round. All that he could see was a strip of dark blue, no writing or any other graphics, just 20cm or so of colour (swipe to see the colour). 'Whatever this is, it'll be good Lu!' he says. 'How do you know that?' I ask. 'Well it's from @adventurekingsgear Mum!' My 7 year old had guess what was in their presents, purely from a colour peeking through the paper. I wouldn't be surprised if something similar happened in your household, say if a certain hot pink colour was unwrapped? Imagine having a brand that was so strong, that a single glimpse of colour would have you instantly recognised? Now I'm not saying we're all going to reach meteoric levels of brand recognition like Barbie has, but Adventure Kings is an Aussie brand that has leveraged their brand so that a camping-mad 7 year old instantly recognises its products, simply by consistently using the same colour blue. Have a think about how you can improve on your brand recognition (and it doesn't have to be with a colour! Even a phrase can do the same thing for your brand! Think 'I'm lovin' It' or 'Did Somebody Say...' - tell me you aren't instantly humming along to the song used by KFC!) Want help creating a brand that sticks in your customer's minds? Hit me up in the new year! #brandrecognition #strongbrands #brandingspecialist #storytellingbydesign #australianbrands #australianbranddesigner
I interrupt your Christmas-New Year break with a story from Christmas morning that is the perfect example of the power of brand recognition. We're sitting around the tree opening presents, when it comes time to open two big boxes that are almost the same size as my 7 year old. He and his sister haul them over and Henry spots a gap on his sister's box where the wrapping hasn't quite gone the full way round. All that he could see was a strip of dark blue, no writing or any other graphics, just 20cm or so of colour (swipe to see the colour). 'Whatever this is, it'll be good Lu!' he says. 'How do you know that?' I ask. 'Well it's from @adventurekingsgear Mum!' My 7 year old had guess what was in their presents, purely from a colour peeking through the paper. I wouldn't be surprised if something similar happened in your household, say if a certain hot pink colour was unwrapped? Imagine having a brand that was so strong, that a single glimpse of colour would have you instantly recognised? Now I'm not saying we're all going to reach meteoric levels of brand recognition like Barbie has, but Adventure Kings is an Aussie brand that has leveraged their brand so that a camping-mad 7 year old instantly recognises its products, simply by consistently using the same colour blue. Have a think about how you can improve on your brand recognition (and it doesn't have to be with a colour! Even a phrase can do the same thing for your brand! Think 'I'm lovin' It' or 'Did Somebody Say...' - tell me you aren't instantly humming along to the song used by KFC!) Want help creating a brand that sticks in your customer's minds? Hit me up in the new year! #brandrecognition #strongbrands #brandingspecialist #storytellingbydesign #australianbrands #australianbranddesigner
@birdandbranchdesign
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Follow
I interrupt your Christmas-New Year break with a story from Christmas morning that is the perfect example of the power of brand recognition. We're sitting around the tree opening presents, when it comes time to open two big boxes that are almost the same size as my 7 year old. He and his sister haul them over and Henry spots a gap on his sister's box where the wrapping hasn't quite gone the full way round. All that he could see was a strip of dark blue, no writing or any other graphics, just 20cm or so of colour (swipe to see the colour). 'Whatever this is, it'll be good Lu!' he says. 'How do you know that?' I ask. 'Well it's from @adventurekingsgear Mum!' My 7 year old had guess what was in their presents, purely from a colour peeking through the paper. I wouldn't be surprised if something similar happened in your household, say if a certain hot pink colour was unwrapped? Imagine having a brand that was so strong, that a single glimpse of colour would have you instantly recognised? Now I'm not saying we're all going to reach meteoric levels of brand recognition like Barbie has, but Adventure Kings is an Aussie brand that has leveraged their brand so that a camping-mad 7 year old instantly recognises its products, simply by consistently using the same colour blue. Have a think about how you can improve on your brand recognition (and it doesn't have to be with a colour! Even a phrase can do the same thing for your brand! Think 'I'm lovin' It' or 'Did Somebody Say...' - tell me you aren't instantly humming along to the song used by KFC!) Want help creating a brand that sticks in your customer's minds? Hit me up in the new year! #brandrecognition #strongbrands #brandingspecialist #storytellingbydesign #australianbrands #australianbranddesigner
3 months ago
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6/8
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Business Owners! The last thing I want is to add to your to-do list, but this is your reminder to check the following things off before you put down tools for the Christmas holidays! ✅ Turn on your Out of Office reply on your emails. This is a polite way of immediately letting people know you’re having a break, and if you know clients are receiving these emails, you are less likely to feel the need to reply and get suckered into doing ‘just a little job’! Make them fun and tell them what you’ll be up to on your break, or what your favourite Christmas dish is! ✅ Update your opening hours on your Google Business Profile. This is often the first point of call for potential customers wondering if you’re open, so don’t make them mad by not updating your hours and having them turning up on the doorstep wondering where you’re at! ✅ Put your closure onto your website, whether it’s a cute little graphic on your Contact Page, or a header running along the top, mentioning that you’re having holidays and if there’ll be any shipping delays. ✅ Block off all meetings in your scheduling calendar. This is something that’s super easy to forget, but if you publicly display a scheduling link on your site for calls, you want to make sure no one books a call or meeting when you’re on holidays! ✅ I like to also pop a little graphic on Insta and Facebook letting people know of your closure dates, especially if you are a bricks and mortar business. Everyone searches for their information in different places, and this just means you’ve covered all bases! Taking a holiday from your business can seem like more hard work than its worth, but trust me- you deserve a break, and if you make sure you’ve ticked all of these off your list, you can rest easy! Good luck to everyone trying to finish all of the things, the light at the end of the tunnel is getting closer! 📸 @fleurandmaephotography
4 months ago
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@birdandbranchdesign
@birdandbranchdesign
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Want a sneak peak into the Bird and Bee Canva Essentials Course? 👉🏼 Walk away with better design skills and knowledge of Canva 👉🏼 Start creating designs that engage and convert 👉🏼 No more amateur Canva designs with inconsistent branding 👉🏼 Months worth of content ideas so posting on social media is no longer a guessing game Emilee and I combine our 20+ years of design and marketing experience into a morning that is fun, informative, and will have you streamlining your content creation, designing better and levelling up your social media presence. Your future self will thank you- and you’ll receive a bonus Instagram for Business e-book, just to say thanks! For more info, check out the links in our bios, and hurry, as we’re 50% sold!
5 months ago
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