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Bird & Branch Design

Bird & Branch Design

January 17, 2019

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  • "I don’t have a dramatic founder story, a quirky origin tale, or celebrity clients. How do I create a brand that tells a story?” Here’s the thing - storytelling in branding isn’t about being extraordinary. It’s about being human. Your story isn’t about climbing Everest or inventing something revolutionary. It’s about how you make people feel safe. Or seen. Or understood. Your story is in the little things - the way you speak to clients, the care you take in your work, the reason you still believe in doing things properly when everyone else is cutting corners. That’s a story worth telling. That’s what makes people trust you. Because connection doesn’t come from drama. It comes from honesty. You don’t need to be Amal Clooney. You just need to be you, clearly and consistently. That’s the story your clients will stay loyal to. Gemma Nugent Legal Re-brand and Strategy by @birdandbranchdesign and @thehumanelements
  • When a side hustle becomes the name everyone in your industry knows, it’s time your brand catches up. Introducing Gemma Nugent Legal, a rebrand project by @thehumanelements and @birdandbranchdesign Gemma Nugent started Sound Legal as an affordable, flexible legal service, which she ran in between Mum duties. Six years later, she’s a sought-after expert, and companies seek her out - not because she's affordable, but because she's the best. Often business owners think that to level up means stepping away from their name - but Gemma's clients told a different story. They didn’t just want legal advice; they wanted her. So instead of moving away, we leaned in, and Sound Legal became Gemma Nugent Legal. We kept the essence of her old logo but elevated every detail - introducing a refined serif typeface that feels confident yet approachable (and just a little more feminine in a male-dominated industry), and a fresh colour palette that replaced the old salmon tone with a palette which worked better across both digital and print applications. Together Clare and I built a brand that reflects Gemma's authority, expertise, and personality - giving her clients exactly what they asked for: more Gemma. If your brand needs 'more you' get in touch- Clare and I have got you! #BrandCaseStudy #LawFirmBranding #BirdandBranchDesign #Rebrand #ConstructionLaw #PerthBusiness #PersonalBranding
  • Your brand served you well when you first started… but lately it’s starting to feel a bit like that pair of jeans you used to love - comfortable once, but now they don’t quite fit the same (and they’ve got that weird stretch bubble at the top of your thighs) Your brand should grow with you - not hold you back. If you’re nodding along to a few of these signs, it might be time to take a closer look at whether your visual identity still fits the business you’ve become. A rebrand doesn’t mean scrapping everything, it means refining what’s working, evolving the rest, and designing something that feels like you, today. 💭 Curious if it’s time? Send me a message and let’s chat about where your brand is at.
  • Your brand might already have a personality, a vibe, a style. But a brand persona? That’s when things start to click. A brand persona takes personality one step further. It turns your brand into a someone. Someone with quirks, a specific tone of voice, a way of showing up. Someone you can actually picture when you’re writing captions, designing graphics, or planning how to show up online. Think of it as your brand’s alter ego. The filter you run every piece of content through. Would they say it like that? Would they use emojis? Would they tell that story, or choose a different angle? When I worked on the @roofspacerenovators brand, we channelled a very specific “someone”: Scott Cam. Practical. Straight-shooting. Friendly, but no-nonsense. The kind of Aussie tradie who shows up on time, explains things clearly, and actually enjoys helping you get the job done right. When you know your brand persona, consistency becomes effortless — because you’re not guessing anymore. You’re just channelling a personality that’s already alive and well inside your brand, and that is what your customers will connect with. Want a starting point to finding out your brand's persona? Comment 'alter ego' and I'll send you a link to a free quiz that my mate Clare @thehumanelements has made!
  • Today I spent some time going through my daughter’s room to make space for her 7th birthday haul this week. I was making piles to donate and pass on to friends, which is an exercise always fraught, as she struggles to let go of things she’s grown out of, whether it is clothing, toys or books. As I explained to her the importance of letting go of what isn’t serving us any more, to make space for new things, it got me thinking about what we’re ‘hoarding’ in our business, especially within our branding. You might have a logo which saw you through the start-up phase that you are very attached to, but is it now working for your business, or do you need to let go, and look at a new visual direction that fits the direction you want to head in your business? Is keeping that original brand (or being hesitant to invest in a new one) actually holding you back from reaching your ideal customer, and your goals? Some food for thought- we know we can always use a good old declutter, so that our homes (and businesses) don’t end up as an episode of Hoarders! (On a totally related note- does anyone else have the millennial collection of Beanie Kids up in their cupboards that they can’t possibly bear to part with?)
  • You don’t just get a few logo files and a wave goodbye in these parts. You receive an entire brand identity. No questioning how to actually use your brand- with your brand guidelines, you’ll receive info on how to use your logo files, what fonts to use, your colours and their info, plus pages on how your brand should look and feel when in use. What does this mean? It means that you aren’t spending hours staring at Canva wondering what to create, or confusing your customers with a brand that one minute feels premium and the next belongs in the bargain bin. Your brand = confidence and clarity to hit your business goals! Brand guidelines for the stunning @rileysviewmtkilcoy
  • While I usually build my sites in WordPress, the Riley’s View site found its home on Squarespace - and for good reason. My client wanted something simple to update and manage themselves, without any technical headaches. Squarespace’s drag-and-drop editor was the perfect fit - easy to learn, beautifully intuitive, and still flexible enough to bring their brand to life. Sometimes the best platform is the one that fits your needs, not just the designer’s toolbox 💻🌿
  • Introducing the brand for @rileysviewmtkilcoy - a breathtaking new wedding and events venue nestled in the hills of Kilcoy, Queensland. This brand was crafted to capture the venue’s effortless elegance, heartfelt hospitality, and connection to nature. With a refined magnolia motif and soft neutral tones, the identity reflects both sophistication and warmth - the perfect match for a space designed to host life’s most meaningful celebrations. Riley’s View is more than just a venue - it’s a place where every detail feels intentional, and every celebration tells a story. And when I say the views are breathtaking, they truly are!
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"I don’t have a dramatic founder story, a quirky origin tale, or celebrity clients. How do I create a brand that tells a story?” Here’s the thing - storytelling in branding isn’t about being extraordinary. It’s about being human. Your story isn’t about climbing Everest or inventing something revolutionary. It’s about how you make people feel safe. Or seen. Or understood. Your story is in the little things - the way you speak to clients, the care you take in your work, the reason you still believe in doing things properly when everyone else is cutting corners. That’s a story worth telling. That’s what makes people trust you. Because connection doesn’t come from drama. It comes from honesty. You don’t need to be Amal Clooney. You just need to be you, clearly and consistently. That’s the story your clients will stay loyal to. Gemma Nugent Legal Re-brand and Strategy by @birdandbranchdesign and @thehumanelements
@birdandbranchdesign
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"I don’t have a dramatic founder story, a quirky origin tale, or celebrity clients. How do I create a brand that tells a story?” Here’s the thing - storytelling in branding isn’t about being extraordinary. It’s about being human. Your story isn’t about climbing Everest or inventing something revolutionary. It’s about how you make people feel safe. Or seen. Or understood. Your story is in the little things - the way you speak to clients, the care you take in your work, the reason you still believe in doing things properly when everyone else is cutting corners. That’s a story worth telling. That’s what makes people trust you. Because connection doesn’t come from drama. It comes from honesty. You don’t need to be Amal Clooney. You just need to be you, clearly and consistently. That’s the story your clients will stay loyal to. Gemma Nugent Legal Re-brand and Strategy by @birdandbranchdesign and @thehumanelements
2 days ago
View on Instagram |
1/8
When a side hustle becomes the name everyone in your industry knows, it’s time your brand catches up. Introducing Gemma Nugent Legal, a rebrand project by @thehumanelements and @birdandbranchdesign Gemma Nugent started Sound Legal as an affordable, flexible legal service, which she ran in between Mum duties. Six years later, she’s a sought-after expert, and companies seek her out - not because she's affordable, but because she's the best. Often business owners think that to level up means stepping away from their name - but Gemma's clients told a different story. They didn’t just want legal advice; they wanted her. So instead of moving away, we leaned in, and Sound Legal became Gemma Nugent Legal. We kept the essence of her old logo but elevated every detail - introducing a refined serif typeface that feels confident yet approachable (and just a little more feminine in a male-dominated industry), and a fresh colour palette that replaced the old salmon tone with a palette which worked better across both digital and print applications. Together Clare and I built a brand that reflects Gemma's authority, expertise, and personality - giving her clients exactly what they asked for: more Gemma. If your brand needs 'more you' get in touch- Clare and I have got you! #BrandCaseStudy #LawFirmBranding #BirdandBranchDesign #Rebrand #ConstructionLaw #PerthBusiness #PersonalBranding
When a side hustle becomes the name everyone in your industry knows, it’s time your brand catches up. Introducing Gemma Nugent Legal, a rebrand project by @thehumanelements and @birdandbranchdesign Gemma Nugent started Sound Legal as an affordable, flexible legal service, which she ran in between Mum duties. Six years later, she’s a sought-after expert, and companies seek her out - not because she's affordable, but because she's the best. Often business owners think that to level up means stepping away from their name - but Gemma's clients told a different story. They didn’t just want legal advice; they wanted her. So instead of moving away, we leaned in, and Sound Legal became Gemma Nugent Legal. We kept the essence of her old logo but elevated every detail - introducing a refined serif typeface that feels confident yet approachable (and just a little more feminine in a male-dominated industry), and a fresh colour palette that replaced the old salmon tone with a palette which worked better across both digital and print applications. Together Clare and I built a brand that reflects Gemma's authority, expertise, and personality - giving her clients exactly what they asked for: more Gemma. If your brand needs 'more you' get in touch- Clare and I have got you! #BrandCaseStudy #LawFirmBranding #BirdandBranchDesign #Rebrand #ConstructionLaw #PerthBusiness #PersonalBranding
When a side hustle becomes the name everyone in your industry knows, it’s time your brand catches up. Introducing Gemma Nugent Legal, a rebrand project by @thehumanelements and @birdandbranchdesign Gemma Nugent started Sound Legal as an affordable, flexible legal service, which she ran in between Mum duties. Six years later, she’s a sought-after expert, and companies seek her out - not because she's affordable, but because she's the best. Often business owners think that to level up means stepping away from their name - but Gemma's clients told a different story. They didn’t just want legal advice; they wanted her. So instead of moving away, we leaned in, and Sound Legal became Gemma Nugent Legal. We kept the essence of her old logo but elevated every detail - introducing a refined serif typeface that feels confident yet approachable (and just a little more feminine in a male-dominated industry), and a fresh colour palette that replaced the old salmon tone with a palette which worked better across both digital and print applications. Together Clare and I built a brand that reflects Gemma's authority, expertise, and personality - giving her clients exactly what they asked for: more Gemma. If your brand needs 'more you' get in touch- Clare and I have got you! #BrandCaseStudy #LawFirmBranding #BirdandBranchDesign #Rebrand #ConstructionLaw #PerthBusiness #PersonalBranding
When a side hustle becomes the name everyone in your industry knows, it’s time your brand catches up. Introducing Gemma Nugent Legal, a rebrand project by @thehumanelements and @birdandbranchdesign Gemma Nugent started Sound Legal as an affordable, flexible legal service, which she ran in between Mum duties. Six years later, she’s a sought-after expert, and companies seek her out - not because she's affordable, but because she's the best. Often business owners think that to level up means stepping away from their name - but Gemma's clients told a different story. They didn’t just want legal advice; they wanted her. So instead of moving away, we leaned in, and Sound Legal became Gemma Nugent Legal. We kept the essence of her old logo but elevated every detail - introducing a refined serif typeface that feels confident yet approachable (and just a little more feminine in a male-dominated industry), and a fresh colour palette that replaced the old salmon tone with a palette which worked better across both digital and print applications. Together Clare and I built a brand that reflects Gemma's authority, expertise, and personality - giving her clients exactly what they asked for: more Gemma. If your brand needs 'more you' get in touch- Clare and I have got you! #BrandCaseStudy #LawFirmBranding #BirdandBranchDesign #Rebrand #ConstructionLaw #PerthBusiness #PersonalBranding
When a side hustle becomes the name everyone in your industry knows, it’s time your brand catches up. Introducing Gemma Nugent Legal, a rebrand project by @thehumanelements and @birdandbranchdesign Gemma Nugent started Sound Legal as an affordable, flexible legal service, which she ran in between Mum duties. Six years later, she’s a sought-after expert, and companies seek her out - not because she's affordable, but because she's the best. Often business owners think that to level up means stepping away from their name - but Gemma's clients told a different story. They didn’t just want legal advice; they wanted her. So instead of moving away, we leaned in, and Sound Legal became Gemma Nugent Legal. We kept the essence of her old logo but elevated every detail - introducing a refined serif typeface that feels confident yet approachable (and just a little more feminine in a male-dominated industry), and a fresh colour palette that replaced the old salmon tone with a palette which worked better across both digital and print applications. Together Clare and I built a brand that reflects Gemma's authority, expertise, and personality - giving her clients exactly what they asked for: more Gemma. If your brand needs 'more you' get in touch- Clare and I have got you! #BrandCaseStudy #LawFirmBranding #BirdandBranchDesign #Rebrand #ConstructionLaw #PerthBusiness #PersonalBranding
When a side hustle becomes the name everyone in your industry knows, it’s time your brand catches up. Introducing Gemma Nugent Legal, a rebrand project by @thehumanelements and @birdandbranchdesign Gemma Nugent started Sound Legal as an affordable, flexible legal service, which she ran in between Mum duties. Six years later, she’s a sought-after expert, and companies seek her out - not because she's affordable, but because she's the best. Often business owners think that to level up means stepping away from their name - but Gemma's clients told a different story. They didn’t just want legal advice; they wanted her. So instead of moving away, we leaned in, and Sound Legal became Gemma Nugent Legal. We kept the essence of her old logo but elevated every detail - introducing a refined serif typeface that feels confident yet approachable (and just a little more feminine in a male-dominated industry), and a fresh colour palette that replaced the old salmon tone with a palette which worked better across both digital and print applications. Together Clare and I built a brand that reflects Gemma's authority, expertise, and personality - giving her clients exactly what they asked for: more Gemma. If your brand needs 'more you' get in touch- Clare and I have got you! #BrandCaseStudy #LawFirmBranding #BirdandBranchDesign #Rebrand #ConstructionLaw #PerthBusiness #PersonalBranding
When a side hustle becomes the name everyone in your industry knows, it’s time your brand catches up. Introducing Gemma Nugent Legal, a rebrand project by @thehumanelements and @birdandbranchdesign Gemma Nugent started Sound Legal as an affordable, flexible legal service, which she ran in between Mum duties. Six years later, she’s a sought-after expert, and companies seek her out - not because she's affordable, but because she's the best. Often business owners think that to level up means stepping away from their name - but Gemma's clients told a different story. They didn’t just want legal advice; they wanted her. So instead of moving away, we leaned in, and Sound Legal became Gemma Nugent Legal. We kept the essence of her old logo but elevated every detail - introducing a refined serif typeface that feels confident yet approachable (and just a little more feminine in a male-dominated industry), and a fresh colour palette that replaced the old salmon tone with a palette which worked better across both digital and print applications. Together Clare and I built a brand that reflects Gemma's authority, expertise, and personality - giving her clients exactly what they asked for: more Gemma. If your brand needs 'more you' get in touch- Clare and I have got you! #BrandCaseStudy #LawFirmBranding #BirdandBranchDesign #Rebrand #ConstructionLaw #PerthBusiness #PersonalBranding
When a side hustle becomes the name everyone in your industry knows, it’s time your brand catches up. Introducing Gemma Nugent Legal, a rebrand project by @thehumanelements and @birdandbranchdesign Gemma Nugent started Sound Legal as an affordable, flexible legal service, which she ran in between Mum duties. Six years later, she’s a sought-after expert, and companies seek her out - not because she's affordable, but because she's the best. Often business owners think that to level up means stepping away from their name - but Gemma's clients told a different story. They didn’t just want legal advice; they wanted her. So instead of moving away, we leaned in, and Sound Legal became Gemma Nugent Legal. We kept the essence of her old logo but elevated every detail - introducing a refined serif typeface that feels confident yet approachable (and just a little more feminine in a male-dominated industry), and a fresh colour palette that replaced the old salmon tone with a palette which worked better across both digital and print applications. Together Clare and I built a brand that reflects Gemma's authority, expertise, and personality - giving her clients exactly what they asked for: more Gemma. If your brand needs 'more you' get in touch- Clare and I have got you! #BrandCaseStudy #LawFirmBranding #BirdandBranchDesign #Rebrand #ConstructionLaw #PerthBusiness #PersonalBranding
@birdandbranchdesign
@birdandbranchdesign
•
Follow
When a side hustle becomes the name everyone in your industry knows, it’s time your brand catches up. Introducing Gemma Nugent Legal, a rebrand project by @thehumanelements and @birdandbranchdesign Gemma Nugent started Sound Legal as an affordable, flexible legal service, which she ran in between Mum duties. Six years later, she’s a sought-after expert, and companies seek her out - not because she's affordable, but because she's the best. Often business owners think that to level up means stepping away from their name - but Gemma's clients told a different story. They didn’t just want legal advice; they wanted her. So instead of moving away, we leaned in, and Sound Legal became Gemma Nugent Legal. We kept the essence of her old logo but elevated every detail - introducing a refined serif typeface that feels confident yet approachable (and just a little more feminine in a male-dominated industry), and a fresh colour palette that replaced the old salmon tone with a palette which worked better across both digital and print applications. Together Clare and I built a brand that reflects Gemma's authority, expertise, and personality - giving her clients exactly what they asked for: more Gemma. If your brand needs 'more you' get in touch- Clare and I have got you! #BrandCaseStudy #LawFirmBranding #BirdandBranchDesign #Rebrand #ConstructionLaw #PerthBusiness #PersonalBranding
4 days ago
View on Instagram |
2/8
Your brand served you well when you first started… but lately it’s starting to feel a bit like that pair of jeans you used to love - comfortable once, but now they don’t quite fit the same (and they’ve got that weird stretch bubble at the top of your thighs) Your brand should grow with you - not hold you back. If you’re nodding along to a few of these signs, it might be time to take a closer look at whether your visual identity still fits the business you’ve become. A rebrand doesn’t mean scrapping everything, it means refining what’s working, evolving the rest, and designing something that feels like you, today. 💭 Curious if it’s time? Send me a message and let’s chat about where your brand is at.
Your brand served you well when you first started… but lately it’s starting to feel a bit like that pair of jeans you used to love - comfortable once, but now they don’t quite fit the same (and they’ve got that weird stretch bubble at the top of your thighs) Your brand should grow with you - not hold you back. If you’re nodding along to a few of these signs, it might be time to take a closer look at whether your visual identity still fits the business you’ve become. A rebrand doesn’t mean scrapping everything, it means refining what’s working, evolving the rest, and designing something that feels like you, today. 💭 Curious if it’s time? Send me a message and let’s chat about where your brand is at.
Your brand served you well when you first started… but lately it’s starting to feel a bit like that pair of jeans you used to love - comfortable once, but now they don’t quite fit the same (and they’ve got that weird stretch bubble at the top of your thighs) Your brand should grow with you - not hold you back. If you’re nodding along to a few of these signs, it might be time to take a closer look at whether your visual identity still fits the business you’ve become. A rebrand doesn’t mean scrapping everything, it means refining what’s working, evolving the rest, and designing something that feels like you, today. 💭 Curious if it’s time? Send me a message and let’s chat about where your brand is at.
Your brand served you well when you first started… but lately it’s starting to feel a bit like that pair of jeans you used to love - comfortable once, but now they don’t quite fit the same (and they’ve got that weird stretch bubble at the top of your thighs) Your brand should grow with you - not hold you back. If you’re nodding along to a few of these signs, it might be time to take a closer look at whether your visual identity still fits the business you’ve become. A rebrand doesn’t mean scrapping everything, it means refining what’s working, evolving the rest, and designing something that feels like you, today. 💭 Curious if it’s time? Send me a message and let’s chat about where your brand is at.
Your brand served you well when you first started… but lately it’s starting to feel a bit like that pair of jeans you used to love - comfortable once, but now they don’t quite fit the same (and they’ve got that weird stretch bubble at the top of your thighs) Your brand should grow with you - not hold you back. If you’re nodding along to a few of these signs, it might be time to take a closer look at whether your visual identity still fits the business you’ve become. A rebrand doesn’t mean scrapping everything, it means refining what’s working, evolving the rest, and designing something that feels like you, today. 💭 Curious if it’s time? Send me a message and let’s chat about where your brand is at.
Your brand served you well when you first started… but lately it’s starting to feel a bit like that pair of jeans you used to love - comfortable once, but now they don’t quite fit the same (and they’ve got that weird stretch bubble at the top of your thighs) Your brand should grow with you - not hold you back. If you’re nodding along to a few of these signs, it might be time to take a closer look at whether your visual identity still fits the business you’ve become. A rebrand doesn’t mean scrapping everything, it means refining what’s working, evolving the rest, and designing something that feels like you, today. 💭 Curious if it’s time? Send me a message and let’s chat about where your brand is at.
Your brand served you well when you first started… but lately it’s starting to feel a bit like that pair of jeans you used to love - comfortable once, but now they don’t quite fit the same (and they’ve got that weird stretch bubble at the top of your thighs) Your brand should grow with you - not hold you back. If you’re nodding along to a few of these signs, it might be time to take a closer look at whether your visual identity still fits the business you’ve become. A rebrand doesn’t mean scrapping everything, it means refining what’s working, evolving the rest, and designing something that feels like you, today. 💭 Curious if it’s time? Send me a message and let’s chat about where your brand is at.
@birdandbranchdesign
@birdandbranchdesign
•
Follow
Your brand served you well when you first started… but lately it’s starting to feel a bit like that pair of jeans you used to love - comfortable once, but now they don’t quite fit the same (and they’ve got that weird stretch bubble at the top of your thighs) Your brand should grow with you - not hold you back. If you’re nodding along to a few of these signs, it might be time to take a closer look at whether your visual identity still fits the business you’ve become. A rebrand doesn’t mean scrapping everything, it means refining what’s working, evolving the rest, and designing something that feels like you, today. 💭 Curious if it’s time? Send me a message and let’s chat about where your brand is at.
1 week ago
View on Instagram |
3/8
Your brand might already have a personality, a vibe, a style. But a brand persona? That’s when things start to click. A brand persona takes personality one step further. It turns your brand into a someone. Someone with quirks, a specific tone of voice, a way of showing up. Someone you can actually picture when you’re writing captions, designing graphics, or planning how to show up online. Think of it as your brand’s alter ego. The filter you run every piece of content through. Would they say it like that? Would they use emojis? Would they tell that story, or choose a different angle? When I worked on the @roofspacerenovators brand, we channelled a very specific “someone”: Scott Cam. Practical. Straight-shooting. Friendly, but no-nonsense. The kind of Aussie tradie who shows up on time, explains things clearly, and actually enjoys helping you get the job done right. When you know your brand persona, consistency becomes effortless — because you’re not guessing anymore. You’re just channelling a personality that’s already alive and well inside your brand, and that is what your customers will connect with. Want a starting point to finding out your brand's persona? Comment 'alter ego' and I'll send you a link to a free quiz that my mate Clare @thehumanelements has made!
Your brand might already have a personality, a vibe, a style. But a brand persona? That’s when things start to click. A brand persona takes personality one step further. It turns your brand into a someone. Someone with quirks, a specific tone of voice, a way of showing up. Someone you can actually picture when you’re writing captions, designing graphics, or planning how to show up online. Think of it as your brand’s alter ego. The filter you run every piece of content through. Would they say it like that? Would they use emojis? Would they tell that story, or choose a different angle? When I worked on the @roofspacerenovators brand, we channelled a very specific “someone”: Scott Cam. Practical. Straight-shooting. Friendly, but no-nonsense. The kind of Aussie tradie who shows up on time, explains things clearly, and actually enjoys helping you get the job done right. When you know your brand persona, consistency becomes effortless — because you’re not guessing anymore. You’re just channelling a personality that’s already alive and well inside your brand, and that is what your customers will connect with. Want a starting point to finding out your brand's persona? Comment 'alter ego' and I'll send you a link to a free quiz that my mate Clare @thehumanelements has made!
Your brand might already have a personality, a vibe, a style. But a brand persona? That’s when things start to click. A brand persona takes personality one step further. It turns your brand into a someone. Someone with quirks, a specific tone of voice, a way of showing up. Someone you can actually picture when you’re writing captions, designing graphics, or planning how to show up online. Think of it as your brand’s alter ego. The filter you run every piece of content through. Would they say it like that? Would they use emojis? Would they tell that story, or choose a different angle? When I worked on the @roofspacerenovators brand, we channelled a very specific “someone”: Scott Cam. Practical. Straight-shooting. Friendly, but no-nonsense. The kind of Aussie tradie who shows up on time, explains things clearly, and actually enjoys helping you get the job done right. When you know your brand persona, consistency becomes effortless — because you’re not guessing anymore. You’re just channelling a personality that’s already alive and well inside your brand, and that is what your customers will connect with. Want a starting point to finding out your brand's persona? Comment 'alter ego' and I'll send you a link to a free quiz that my mate Clare @thehumanelements has made!
Your brand might already have a personality, a vibe, a style. But a brand persona? That’s when things start to click. A brand persona takes personality one step further. It turns your brand into a someone. Someone with quirks, a specific tone of voice, a way of showing up. Someone you can actually picture when you’re writing captions, designing graphics, or planning how to show up online. Think of it as your brand’s alter ego. The filter you run every piece of content through. Would they say it like that? Would they use emojis? Would they tell that story, or choose a different angle? When I worked on the @roofspacerenovators brand, we channelled a very specific “someone”: Scott Cam. Practical. Straight-shooting. Friendly, but no-nonsense. The kind of Aussie tradie who shows up on time, explains things clearly, and actually enjoys helping you get the job done right. When you know your brand persona, consistency becomes effortless — because you’re not guessing anymore. You’re just channelling a personality that’s already alive and well inside your brand, and that is what your customers will connect with. Want a starting point to finding out your brand's persona? Comment 'alter ego' and I'll send you a link to a free quiz that my mate Clare @thehumanelements has made!
Your brand might already have a personality, a vibe, a style. But a brand persona? That’s when things start to click. A brand persona takes personality one step further. It turns your brand into a someone. Someone with quirks, a specific tone of voice, a way of showing up. Someone you can actually picture when you’re writing captions, designing graphics, or planning how to show up online. Think of it as your brand’s alter ego. The filter you run every piece of content through. Would they say it like that? Would they use emojis? Would they tell that story, or choose a different angle? When I worked on the @roofspacerenovators brand, we channelled a very specific “someone”: Scott Cam. Practical. Straight-shooting. Friendly, but no-nonsense. The kind of Aussie tradie who shows up on time, explains things clearly, and actually enjoys helping you get the job done right. When you know your brand persona, consistency becomes effortless — because you’re not guessing anymore. You’re just channelling a personality that’s already alive and well inside your brand, and that is what your customers will connect with. Want a starting point to finding out your brand's persona? Comment 'alter ego' and I'll send you a link to a free quiz that my mate Clare @thehumanelements has made!
Your brand might already have a personality, a vibe, a style. But a brand persona? That’s when things start to click. A brand persona takes personality one step further. It turns your brand into a someone. Someone with quirks, a specific tone of voice, a way of showing up. Someone you can actually picture when you’re writing captions, designing graphics, or planning how to show up online. Think of it as your brand’s alter ego. The filter you run every piece of content through. Would they say it like that? Would they use emojis? Would they tell that story, or choose a different angle? When I worked on the @roofspacerenovators brand, we channelled a very specific “someone”: Scott Cam. Practical. Straight-shooting. Friendly, but no-nonsense. The kind of Aussie tradie who shows up on time, explains things clearly, and actually enjoys helping you get the job done right. When you know your brand persona, consistency becomes effortless — because you’re not guessing anymore. You’re just channelling a personality that’s already alive and well inside your brand, and that is what your customers will connect with. Want a starting point to finding out your brand's persona? Comment 'alter ego' and I'll send you a link to a free quiz that my mate Clare @thehumanelements has made!
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Your brand might already have a personality, a vibe, a style. But a brand persona? That’s when things start to click. A brand persona takes personality one step further. It turns your brand into a someone. Someone with quirks, a specific tone of voice, a way of showing up. Someone you can actually picture when you’re writing captions, designing graphics, or planning how to show up online. Think of it as your brand’s alter ego. The filter you run every piece of content through. Would they say it like that? Would they use emojis? Would they tell that story, or choose a different angle? When I worked on the @roofspacerenovators brand, we channelled a very specific “someone”: Scott Cam. Practical. Straight-shooting. Friendly, but no-nonsense. The kind of Aussie tradie who shows up on time, explains things clearly, and actually enjoys helping you get the job done right. When you know your brand persona, consistency becomes effortless — because you’re not guessing anymore. You’re just channelling a personality that’s already alive and well inside your brand, and that is what your customers will connect with. Want a starting point to finding out your brand's persona? Comment 'alter ego' and I'll send you a link to a free quiz that my mate Clare @thehumanelements has made!
2 weeks ago
View on Instagram |
4/8
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Today I spent some time going through my daughter’s room to make space for her 7th birthday haul this week. I was making piles to donate and pass on to friends, which is an exercise always fraught, as she struggles to let go of things she’s grown out of, whether it is clothing, toys or books. As I explained to her the importance of letting go of what isn’t serving us any more, to make space for new things, it got me thinking about what we’re ‘hoarding’ in our business, especially within our branding. You might have a logo which saw you through the start-up phase that you are very attached to, but is it now working for your business, or do you need to let go, and look at a new visual direction that fits the direction you want to head in your business? Is keeping that original brand (or being hesitant to invest in a new one) actually holding you back from reaching your ideal customer, and your goals? Some food for thought- we know we can always use a good old declutter, so that our homes (and businesses) don’t end up as an episode of Hoarders! (On a totally related note- does anyone else have the millennial collection of Beanie Kids up in their cupboards that they can’t possibly bear to part with?)
2 weeks ago
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5/8
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You don’t just get a few logo files and a wave goodbye in these parts. You receive an entire brand identity. No questioning how to actually use your brand- with your brand guidelines, you’ll receive info on how to use your logo files, what fonts to use, your colours and their info, plus pages on how your brand should look and feel when in use. What does this mean? It means that you aren’t spending hours staring at Canva wondering what to create, or confusing your customers with a brand that one minute feels premium and the next belongs in the bargain bin. Your brand = confidence and clarity to hit your business goals! Brand guidelines for the stunning @rileysviewmtkilcoy
2 weeks ago
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6/8
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While I usually build my sites in WordPress, the Riley’s View site found its home on Squarespace - and for good reason. My client wanted something simple to update and manage themselves, without any technical headaches. Squarespace’s drag-and-drop editor was the perfect fit - easy to learn, beautifully intuitive, and still flexible enough to bring their brand to life. Sometimes the best platform is the one that fits your needs, not just the designer’s toolbox 💻🌿
3 weeks ago
View on Instagram |
7/8
Introducing the brand for @rileysviewmtkilcoy - a breathtaking new wedding and events venue nestled in the hills of Kilcoy, Queensland. This brand was crafted to capture the venue’s effortless elegance, heartfelt hospitality, and connection to nature. With a refined magnolia motif and soft neutral tones, the identity reflects both sophistication and warmth - the perfect match for a space designed to host life’s most meaningful celebrations. Riley’s View is more than just a venue - it’s a place where every detail feels intentional, and every celebration tells a story. And when I say the views are breathtaking, they truly are!
Introducing the brand for @rileysviewmtkilcoy - a breathtaking new wedding and events venue nestled in the hills of Kilcoy, Queensland. This brand was crafted to capture the venue’s effortless elegance, heartfelt hospitality, and connection to nature. With a refined magnolia motif and soft neutral tones, the identity reflects both sophistication and warmth - the perfect match for a space designed to host life’s most meaningful celebrations. Riley’s View is more than just a venue - it’s a place where every detail feels intentional, and every celebration tells a story. And when I say the views are breathtaking, they truly are!
Introducing the brand for @rileysviewmtkilcoy - a breathtaking new wedding and events venue nestled in the hills of Kilcoy, Queensland. This brand was crafted to capture the venue’s effortless elegance, heartfelt hospitality, and connection to nature. With a refined magnolia motif and soft neutral tones, the identity reflects both sophistication and warmth - the perfect match for a space designed to host life’s most meaningful celebrations. Riley’s View is more than just a venue - it’s a place where every detail feels intentional, and every celebration tells a story. And when I say the views are breathtaking, they truly are!
Introducing the brand for @rileysviewmtkilcoy - a breathtaking new wedding and events venue nestled in the hills of Kilcoy, Queensland. This brand was crafted to capture the venue’s effortless elegance, heartfelt hospitality, and connection to nature. With a refined magnolia motif and soft neutral tones, the identity reflects both sophistication and warmth - the perfect match for a space designed to host life’s most meaningful celebrations. Riley’s View is more than just a venue - it’s a place where every detail feels intentional, and every celebration tells a story. And when I say the views are breathtaking, they truly are!
Introducing the brand for @rileysviewmtkilcoy - a breathtaking new wedding and events venue nestled in the hills of Kilcoy, Queensland. This brand was crafted to capture the venue’s effortless elegance, heartfelt hospitality, and connection to nature. With a refined magnolia motif and soft neutral tones, the identity reflects both sophistication and warmth - the perfect match for a space designed to host life’s most meaningful celebrations. Riley’s View is more than just a venue - it’s a place where every detail feels intentional, and every celebration tells a story. And when I say the views are breathtaking, they truly are!
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Introducing the brand for @rileysviewmtkilcoy - a breathtaking new wedding and events venue nestled in the hills of Kilcoy, Queensland. This brand was crafted to capture the venue’s effortless elegance, heartfelt hospitality, and connection to nature. With a refined magnolia motif and soft neutral tones, the identity reflects both sophistication and warmth - the perfect match for a space designed to host life’s most meaningful celebrations. Riley’s View is more than just a venue - it’s a place where every detail feels intentional, and every celebration tells a story. And when I say the views are breathtaking, they truly are!
3 weeks ago
View on Instagram |
8/8

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