• Work With Me
  • Courses
  • PORTFOLIO
  • About
  • Blog
  • Contact
0

Bird & Branch Design

Bird & Branch Design

My account

Login

Lost your password?

Pin this Page
Share this Page
Hi, I’m Renae

Hi, I’m Renae

My passion is helping business owners tell their stories through design, elevating their visual identity and helping them to connect with their dream clients (and feel confident and aligned to smash their biz goals!)

Follow On Instagram

The final piece of the @lkn4wrd brand puzzle was creating a website that could bring everything together: Ben’s story, the message behind the brand, and of course, the merch. We built the site on Squarespace, giving Ben a professional eCommerce platform that looks completely custom to his brand, without handing him a complicated beast to manage once I hand over the reins. Because a website shouldn’t require a degree in computer science to change a T-shirt size or add a product. Squarespace gives Ben the ability to manage products, update stock, process orders and make everyday changes himself, while giving us plenty of flexibility on the design side to make the site feel unmistakably LKN4WRD. And while selling merch is the focus right now, I didn’t want this to feel like just an online shop. We’ve deliberately left room for the website to grow with the business. The bigger vision for LKN4WRD is for Ben to eventually take his story and message into the community, so what we’ve built now gives him a solid foundation for whatever comes next. Brand identity + merch design + eCommerce website, all working together to tell one story. 🙌 And that wraps up my little @lkn4wrd trilogy! Go take a peek at the finished website (filled with stunning photography by @talltimberstudio ) and grab yourself some merch before the presale ends tonight! #BirdAndBranchDesign #LKN4WRD #SquarespaceDesign #SquarespaceWebsite #ToowoombaGraphicDesigner
•
Follow
The final piece of the @lkn4wrd brand puzzle was creating a website that could bring everything together: Ben’s story, the message behind the brand, and of course, the merch. We built the site on Squarespace, giving Ben a professional eCommerce platform that looks completely custom to his brand, without handing him a complicated beast to manage once I hand over the reins. Because a website shouldn’t require a degree in computer science to change a T-shirt size or add a product. Squarespace gives Ben the ability to manage products, update stock, process orders and make everyday changes himself, while giving us plenty of flexibility on the design side to make the site feel unmistakably LKN4WRD. And while selling merch is the focus right now, I didn’t want this to feel like just an online shop. We’ve deliberately left room for the website to grow with the business. The bigger vision for LKN4WRD is for Ben to eventually take his story and message into the community, so what we’ve built now gives him a solid foundation for whatever comes next. Brand identity + merch design + eCommerce website, all working together to tell one story. 🙌 And that wraps up my little @lkn4wrd trilogy! Go take a peek at the finished website (filled with stunning photography by @talltimberstudio ) and grab yourself some merch before the presale ends tonight! #BirdAndBranchDesign #LKN4WRD #SquarespaceDesign #SquarespaceWebsite #ToowoombaGraphicDesigner
4 days ago
View on Instagram |
1/4
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
•
Follow
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
5 days ago
View on Instagram |
2/4
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
•
Follow
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
5 days ago
View on Instagram |
3/4
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
•
Follow
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
2 weeks ago
View on Instagram |
4/4
@birdandbranchdesign

BRANDING EDUCATION

CASE STUDIES

Recent Posts

  • 5 Brilliant biz Tools
  • Behind every successful visual identity, is a killer strategy
  • Telling your Brand Story doesn’t have to mean telling your life story
  • Your Logo Does Not Need to Say Everything About Your Business

@birdandbranchdesign

  • The final piece of the @lkn4wrd brand puzzle was creating a website that could bring everything together: Ben’s story, the message behind the brand, and of course, the merch. We built the site on Squarespace, giving Ben a professional eCommerce platform that looks completely custom to his brand, without handing him a complicated beast to manage once I hand over the reins. Because a website shouldn’t require a degree in computer science to change a T-shirt size or add a product. Squarespace gives Ben the ability to manage products, update stock, process orders and make everyday changes himself, while giving us plenty of flexibility on the design side to make the site feel unmistakably LKN4WRD. And while selling merch is the focus right now, I didn’t want this to feel like just an online shop. We’ve deliberately left room for the website to grow with the business. The bigger vision for LKN4WRD is for Ben to eventually take his story and message into the community, so what we’ve built now gives him a solid foundation for whatever comes next. Brand identity + merch design + eCommerce website, all working together to tell one story. 🙌 And that wraps up my little @lkn4wrd trilogy! Go take a peek at the finished website (filled with stunning photography by @talltimberstudio ) and grab yourself some merch before the presale ends tonight! #BirdAndBranchDesign #LKN4WRD #SquarespaceDesign #SquarespaceWebsite #ToowoombaGraphicDesigner
  • From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
  • Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
  • After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
  • A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
  • The irony isn’t lost on me. I spend my days helping businesses show up consistently online, yet when it comes to creating content for my own business, you’ll usually find me deep in a branding project instead. But here’s the thing: Your brand isn’t built by posting every day. It’s built by showing up consistently with a clear message, a recognisable visual identity, and a customer experience that backs it all up. A reel might get someone’s attention. A strong brand is what makes them remember you. So if you’ve been beating yourself up for not posting enough lately, focus on the foundations first. The content becomes a whole lot easier when the brand behind it is doing the heavy lifting.
  • Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
  • When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
Say hey on Instagram!
The final piece of the @lkn4wrd brand puzzle was creating a website that could bring everything together: Ben’s story, the message behind the brand, and of course, the merch. We built the site on Squarespace, giving Ben a professional eCommerce platform that looks completely custom to his brand, without handing him a complicated beast to manage once I hand over the reins. Because a website shouldn’t require a degree in computer science to change a T-shirt size or add a product. Squarespace gives Ben the ability to manage products, update stock, process orders and make everyday changes himself, while giving us plenty of flexibility on the design side to make the site feel unmistakably LKN4WRD. And while selling merch is the focus right now, I didn’t want this to feel like just an online shop. We’ve deliberately left room for the website to grow with the business. The bigger vision for LKN4WRD is for Ben to eventually take his story and message into the community, so what we’ve built now gives him a solid foundation for whatever comes next. Brand identity + merch design + eCommerce website, all working together to tell one story. 🙌 And that wraps up my little @lkn4wrd trilogy! Go take a peek at the finished website (filled with stunning photography by @talltimberstudio ) and grab yourself some merch before the presale ends tonight! #BirdAndBranchDesign #LKN4WRD #SquarespaceDesign #SquarespaceWebsite #ToowoombaGraphicDesigner
View Reel on Instagram
@birdandbranchdesign
@birdandbranchdesign
•
Follow
The final piece of the @lkn4wrd brand puzzle was creating a website that could bring everything together: Ben’s story, the message behind the brand, and of course, the merch. We built the site on Squarespace, giving Ben a professional eCommerce platform that looks completely custom to his brand, without handing him a complicated beast to manage once I hand over the reins. Because a website shouldn’t require a degree in computer science to change a T-shirt size or add a product. Squarespace gives Ben the ability to manage products, update stock, process orders and make everyday changes himself, while giving us plenty of flexibility on the design side to make the site feel unmistakably LKN4WRD. And while selling merch is the focus right now, I didn’t want this to feel like just an online shop. We’ve deliberately left room for the website to grow with the business. The bigger vision for LKN4WRD is for Ben to eventually take his story and message into the community, so what we’ve built now gives him a solid foundation for whatever comes next. Brand identity + merch design + eCommerce website, all working together to tell one story. 🙌 And that wraps up my little @lkn4wrd trilogy! Go take a peek at the finished website (filled with stunning photography by @talltimberstudio ) and grab yourself some merch before the presale ends tonight! #BirdAndBranchDesign #LKN4WRD #SquarespaceDesign #SquarespaceWebsite #ToowoombaGraphicDesigner
4 days ago
View on Instagram |
1/8
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
@birdandbranchdesign
@birdandbranchdesign
•
Follow
From the very beginning, merch was going to be a huge part of the LKN4WRD brand, which meant the identity couldn’t just work on a website or business card. It needed to look like something people would actually want to wear. When Ben and I started talking about the direction for the merch, he mentioned that he loved the style of The Mad Hueys. Now, being neither cool nor the mother of teenage boys, I nodded thoughtfully... and then promptly went away and Googled them. 😂 But it gave me a really clear sense of what Ben was drawn to: bold, illustrative graphics with an outdoorsy, slightly rugged, Aussie feel. Something that could stand on its own as a great tee design, rather than feeling like branded corporate merch. So we made it personal. I designed the hero t-shirt graphic based on the Heifer Creek Cutting, a spot near where Ben lives, bringing a little piece of his own backyard into the LKN4WRD story. Paired with the line "the rougher the road, the stronger we can become”, it connects the landscape back to the bigger message behind the brand. From there, with the help of Josh from @northprint_merch and the team at @insigniacustomcompany, Ben built out a merch range of tees, hoodies, trucker caps, singlets, stubby coolers and even Croc charms, using the LKN4WRD brand marks, compass graphics, illustrations and messages in different ways across the collection. Expertly photographed by Loren at @talltimberstudio - the result is merch that doesn’t just have a logo printed on it. It has a message and a meaning. And judging by the response to Ben’s first pre-sale, I think we might have nailed the assignment. 🙌 Hop onto the @lkn4wrd website and grab some for yourself before the presale ends Sunday 13th Sept- the trucker caps are particularly cool! www.lkn4wrd.com.au #BirdAndBranchDesign #LKN4WRD #MerchDesign #BrandDesign #BrandIdentity #GraphicDesign #ApparelDesign #AustralianGraphicDesigner #ToowoombaDesigner
5 days ago
View on Instagram |
2/8
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
@birdandbranchdesign
@birdandbranchdesign
•
Follow
Some brands take a while to leave the nest, but good things take time, and this one is a doozy. Meet @lkn4wrd A brand built around one pretty powerful idea: there’s always something to look forward to. LKN4WRD was created by Ben, whose life changed after an accident left him a C5–C7 quadriplegic. Rather than letting that moment define what came next, Ben has turned his experience into a message about mindset, resilience, gratitude and choosing to focus on what’s still possible. The visual identity includes a brand mark that echoes the mountains around his home, a numberplate-inspired logotype and compass graphics that reinforce the idea of choosing your own path and continuing to move forward, plus custom graphic of Ben in his chair. When it came to creating the LKN4WRD identity, we knew it needed to do more than look good on a website. The brand was designed from the beginning to live on things. tees, hoodies, caps and accessories are a huge part of how Ben is getting the LKN4WRD message out into the world, so the identity needed to be bold, recognisable and flexible enough to work across merch, while still translating seamlessly into digital, social and everything that comes next. And this really is just the beginning for LKN4WRD. ⚡️ Ben’s new website is officially LIVE, and his first merch pre-sale is open until tomorrow night, Sunday 13th September. Go have a stickybeak, grab some merch and support a bloody good human doing something meaningful. @lkn4wrd More of this project coming over the next few posts, because there is *a lot* to show you. Amazing brand photography by @talltimberstudio and merch created by @northprint_merch @insigniacustomcompany #BirdAndBranchDesign #LKN4WRD #BrandDesign #BrandIdentity #BrandStrategy #LogoDesign #MerchDesign #AustralianGraphicDesigner #ToowoombaDesigner
5 days ago
View on Instagram |
3/8
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
@birdandbranchdesign
@birdandbranchdesign
•
Follow
After 13 years of designing brands, I’ve learned that some of the most important conversations happen before anyone opens Illustrator. So here’s round two of the questions I get asked, along with the answers that sometimes stay safely inside my head. No judgement. Just a little more honesty than your average design studio post. 🌿
2 weeks ago
View on Instagram |
4/8
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
@birdandbranchdesign
@birdandbranchdesign
•
Follow
A good website does more than look pretty. It should tell people who you are, what you do, why it matters and, most importantly, why they should choose you. That’s why I approach every website project as a storytelling exercise. Before we get to fonts, colours and layouts, we get clear on the story. Your audience. Your point of difference. The little details that make your business yours. Then we turn all of that into a website that feels like you and makes it easier for the right people to say, “Yep, this is exactly what I’ve been looking for.” Here are a few of the story-driven websites I’ve had the pleasure of bringing to life lately. ✨ If your website is due for a rethink, let’s make sure it’s telling the right story.
2 weeks ago
View on Instagram |
5/8
@birdandbranchdesign
@birdandbranchdesign
•
Follow
The irony isn’t lost on me. I spend my days helping businesses show up consistently online, yet when it comes to creating content for my own business, you’ll usually find me deep in a branding project instead. But here’s the thing: Your brand isn’t built by posting every day. It’s built by showing up consistently with a clear message, a recognisable visual identity, and a customer experience that backs it all up. A reel might get someone’s attention. A strong brand is what makes them remember you. So if you’ve been beating yourself up for not posting enough lately, focus on the foundations first. The content becomes a whole lot easier when the brand behind it is doing the heavy lifting.
4 months ago
View on Instagram |
6/8
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
@birdandbranchdesign
@birdandbranchdesign
•
Follow
Want a brand experience that feels as thoughtful as the business behind it? ✨ The best branding doesn’t just look beautiful. 
It captures your values, connects with your clients, and gives your business the confidence to grow with clarity and consistency. Joel from New Style Property Group shared that one of the biggest standouts of the process was how deeply we explored the business itself- the values, future vision, and client experience behind the brand. Because great design is never just about aesthetics. 
It’s about creating a brand that genuinely feels like you. #branddesign #australiangraphicdesigner
4 months ago
View on Instagram |
7/8
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
@birdandbranchdesign
@birdandbranchdesign
•
Follow
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property. Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care. With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming. Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating. One of my favourite elements to create was the custom geometric pattern. Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business: 
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time. The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business At its heart, New Style Property Group is about more than property. It’s about service, presentation, and helping people move confidently into their next chapter. And that’s exactly what the brand was designed to reflect. ✨ Australia | Brand Identity & Custom Website
4 months ago
View on Instagram |
8/8

  • Home
  • About
  • Services
  • PORTFOLIO
  • Contact
  • Blog
  • Courses

Copyright 2025 Bird & Branch Design